# Interactive Movie Billboards Johnny Depp Promotes the 'Through the Looking Glass' Movie Himself By Riley von Niessen | Published 2016-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/through-the-looking-glass-movie References: [adweek](http://www.adweek.com/news/advertising-branding/johnny-depp-delights-disneyland-goers-mad-hatter-magical-live-billboard-171438) & [youtube](https://www.youtube.com/watch?v=Mo83rqYoAeU) The 'Through the Looking Glass' movie is the sequel to the 2010 'Alice in Wonderland' that saw Johnny Depp as the Mad Hatter. In order to promote the movie, [Disney](https://www.trendhunter.com/trends/disneys-zootopia-2) included a billboard at Disneyland which live-streamed the actor to an eager and unsuspecting audience. Johnny Depp interacts with his audience from a remote location, dressed in full make-up and costume. A short [YouTube](https://www.trendhunter.com/trends/3d-billboards) video by Disney called 'The Mad Hatter Surprise' shows the reactions of onlookers from a hidden camera. Drawing more and more of a crowd, the actor becomes increasingly interactive with the guests. One woman looks on as says "I would die right now if it was Johnny Depp," to which he responds to with a smile. Another guest leans on the billboard for a picture and he yells "Ouch!" Which the Through the Looking Glass movie released soon, this [interactive billboard](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood) is a great way to get consumers excited and drive them to see Depp in theaters. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 5% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Movie Billboards:** The use of interactive movie billboards allows for unique and engaging promotional campaigns. - **Live-streaming Celebrity Promotions:** Live-streaming celebrities to unsuspecting audiences creates excitement and buzz for upcoming movies. - **Hidden Camera Marketing:** Utilizing hidden cameras captures authentic and genuine reactions from consumers. ### Where This Applies - **Entertainment:** The entertainment industry can leverage interactive movie billboards to enhance promotional efforts and generate hype around new releases. - **Advertising:** The advertising industry can explore the use of live-streaming celebrity promotions to create immersive experiences for consumers. - **Market Research:** The market research industry can benefit from hidden camera marketing techniques to gather valuable consumer insights and reactions. ## Related on Trend Hunter - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Promotional Metaverse Experiences](https://www.trendhunter.com/trends/escape-the-afterlife.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md)