# Illustrated Editorials ‘Through the Looking Glass' for Lula Magazine By Marissa Brassfield | Published 2009-05-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/through-the-looking-glass-lula-magazine References: [wickedhalo.blogspot](http://wickedhalo.blogspot.com/2009/04/through-looking-glass.html) & [jocandraw](http://www.jocandraw.com/) In this editorial titled 'Through the Looking Glass' for Lula Magazine, artist Jo Ratcliffe enhances the photography with gorgeous, [whimsical illustrations](https://www.trendhunter.com/trends/soccerthemed-illustrations). The 'Through the Looking Glass' editorial itself is about [designer sunglasses](https://www.trendhunter.com/trends/bouquet-collection-1), but Jo Ratcliffe's illustrations add a special touch to what would otherwise be a pretty standard subject. Check out some other [editorials enhanced by illustrations](https://www.trendhunter.com/trends/superflat-animation) below. **Implications** - It would have been easy for the company behind this photo collection to simply highlight the glasses, but by turning the entire ad collection into a colorfully evocative experience they instead succeed at simultaneously amusing and informing their consumers. When ads become more than mere pieces of information, they make a connection with customers that is altogether more profound. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Illustrated Photography:** Exploring the fusion of illustrations and photography in editorial content creates a visually captivating experience for audiences. - **Enhanced Advertising:** Adding illustrations to advertisements transforms them into engaging and memorable experiences that enhance consumer connection. - **Whimsical Product Promotion:** Using whimsical illustrations in editorials for product promotion adds a unique and enchanting touch to captivate and inform consumers. ### Where This Applies - **Fashion:** Incorporating illustrations in fashion editorials opens up possibilities to showcase products in a more artistic and captivating way. - **Publishing:** The fusion of illustrations and photography in editorial content offers an innovative approach to storytelling for magazines and publishers. - **Advertising:** The use of illustrations in advertisements presents an opportunity to create more impactful and memorable brand experiences. ## Related on Trend Hunter - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Magnified Illusion Furniture Designs](https://www.trendhunter.com/trends/zoom-chair.md) - [Whimsical Premium Eyewear Collections](https://www.trendhunter.com/trends/2024-collection.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Illustrated Language Models](https://www.trendhunter.com/trends/lunae-ai.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Pixelated Furnished Eyewear Stores](https://www.trendhunter.com/trends/lunet-eyewear.md) - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [Branded Illustration Tools](https://www.trendhunter.com/trends/illustrations-ai.md)