# Gilded Retail Exhibitions Schiaparelli Debuts 'Through the Keyhole' Pop-Up in Shanghai By Debra John | Published 2024-10-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/through-the-keyhole References: [wwd](https://wwd.com/fashion-news/fashion-scoops/schiaparelli-china-plaza-66-shanghai-pop-up-1236687944/) & [schiaparelli](https://www.schiaparelli.com/en)  [Schiaparelli](https://www.trendhunter.com/trends/schiaparelli-lion-head), the Paris-based fashion brand, has launched its first [retail exhibition](https://www.trendhunter.com/trends/designer-of-dreams) in Asia, titled ‘Through the Keyhole,’ in Shanghai, available until November 6. This exhibition features accessories, jewelry, and [haute couture pieces](https://www.trendhunter.com/trends/centennial-exhibition) by creative director Daniel Roseberry, along with ready-to-wear garments. Designed to reflect the brand's "historic salons on Place Vendôme in Paris, a gilded installation shaped like a keyhole is displayed on the ground floor, featuring textured walls adorned with Schiaparelli’s anatomical motifs while guests enter through keyhole-shaped openings into a space inspired by architect Jean-Michel Frank's 1930s design." Tour guides offer insights into the brand’s history, and videos of Daniel Roseberry discussing his work are shown on a large screen. Additionally, pieces from the Spring 2024 and Fall 2024 ready-to-wear collections are showcased in a private suite for an upscale experience. Image Credit: Schiaparelli ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 86% | Activity: 85% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Immersive Retail Installations:** Retail brands are incorporating multisensory installations to create captivating in-store experiences that go beyond traditional shopping. - **Luxury Pop-up Stores:** High-end fashion labels are utilizing temporary stores to tap into new markets and offer exclusive experiences. - **Historical Brand Narratives:** Fashion houses are leveraging rich brand histories and narratives to enhance engagement and deepen consumer connections. ### Industries Being Reshaped - **Fashion Retail:** The fashion retail industry is evolving with immersive experiences that blur the lines between shopping and storytelling. - **Luxury Goods:** The luxury goods sector is experimenting with exclusive, finely curated exhibitions to attract affluent consumers. - **Event Planning:** Event planning is integrating elaborate thematic setups to produce unique, branded experiences for clientele. ## Related on Trend Hunter - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Luxury Fragrance-Inspired Exhibitions](https://www.trendhunter.com/trends/stories-of-a-miss.md) - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md) - [Bamboo-Focused Luxury Fashion Exhibitions](https://www.trendhunter.com/trends/decoding-an-icon.md) - [Luxury Brand Exhibitions](https://www.trendhunter.com/trends/loro-piana-exhibit.md) - [Luxury Exhibition Concepts](https://www.trendhunter.com/trends/the-louis.md) - [Art Exhibition Installations](https://www.trendhunter.com/trends/jeanmichel-othoniel-exhibition.md) - [Design Craftsmanship-Centered Exhibitions](https://www.trendhunter.com/trends/crafted-world.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md)