# Athlete-Targeted Canned Coffees Throne SPORT COFFEE Comes in Four Flavor Options By Michael Hemsworth | Published 2024-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/throne-sport-coffee References: [preparedfoods](https://www.preparedfoods.com/articles/129481-new-ready-to-drink-coffee-products-for-q3) & [SPORTCOFFEE](http://SPORTCOFFEE.com)  [Throne SPORT COFFEE](https://www.trendhunter.com/trends/sport-coffee) is a series of [canned coffee drinks](https://www.trendhunter.com/trends/unconform) crafted with the needs of athletes in mind to help them keep up with their workout and training schedules without skipping a beat. The canned coffees are formulated with the COFFEE [PLUS](https://www.trendhunter.com/trends/lala-plus)+ nutritional formula that includes 150mg of natural caffeine along with natural sweeteners, natural flavors, electrolytes, BCAAs and 100% of the daily recommended intake of B vitamins. The drinks are naturally low in calories and sugar, and come in four flavors including Black, French Vanilla, Salted Caramel and Mocha Java. Founder and CEO Michael Fedele spoke on Throne SPORT COFFEE saying, "Having worked in the beverage industry for more than 15 years I have explored a lot of consumer consumption habits and coffee is, and has been for decades, what health-minded active adults and athletes consume for energy. Yet so many ready-to-drink coffees in the market are high in calories, are loaded with sugar and artificial ingredients, plus provide zero additional function beyond just caffeine." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 66% | Freshness: 26% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverages:** Featuring additional nutrients and supplements, functional beverages cater to health-conscious consumers seeking more than just hydration. - **Low-calorie Drinks:** Low-calorie drinks offer indulgent flavors while maintaining a focus on health, tapping into the demand for guilt-free indulgence. - **Electrolyte-infused Beverages:** Electrolyte-infused beverages meet the needs of active individuals managing hydration and recovery, emphasizing performance benefits. ### Sectors Adopting This - **Sports Nutrition:** Sports nutrition offers opportunities to innovate with multifunctional products designed specifically for athletes' dietary and recovery needs. - **Ready-to-drink Coffee:** The ready-to-drink coffee industry is ripe for disruptive products that combine convenience with enhanced health benefits. - **Health and Wellness Beverages:** Health and wellness beverages capitalize on consumer desire for drinks that support an active lifestyle without compromising on taste or nutritional value. ## Related on Trend Hunter - [Canned Athlete-Targeted Coffees](https://www.trendhunter.com/trends/premium-charged-lattes.md) - [Fitness-Focused Coffee Branding Initiatives](https://www.trendhunter.com/trends/sport-coffee.md) - [Electrolyte-Infused Coffees](https://www.trendhunter.com/trends/oaza.md) - [Pre-Workout Brews](https://www.trendhunter.com/trends/preworkout-brew.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Protein-Rich Cold Brew Coffees](https://www.trendhunter.com/trends/prs-protein-coffee.md) - [Ready-to-Drink Wellness Coffees](https://www.trendhunter.com/trends/wellness-coffees.md) - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md)