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# Stevia-Sweetened Jerky Products
THRIVE Zero Sugar Jerky is a Low-Carb Snack Option

By Michael Hemsworth | Published 2021-03-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/thrive-zero-sugar-jerky
References: [csnews](https://csnews.com/thrive-zero-sugar-jerky) & [thrivejerky](https://www.thrivejerky.com)

The [THRIVE](https://www.trendhunter.com/trends/liquid-balm) [Zero Sugar](https://www.trendhunter.com/trends/ocean-spray-zero-sugar-juice-drink) Jerky is a new snack option from the brand that is focused on providing consumers an alternative option to existing varieties on the market. Featuring a low-carb profile, the jerky has no sugar in the mix and instead makes use of [stevia extract](https://www.trendhunter.com/trends/tropical-punch-juice-drink) to add a touch of sweetness. The jerky comes in four flavor options including Sea Salt Beef, Original Turkey, Original Beef and Sweet & Spicy Pork.

The THRIVE Zero Sugar Jerky snacks are formulated with a blend of proprietary spices and seasonings, which help them to have a superior flavor over the competition. The products maintain a high-quality recipe that also makes for the perfect texture for snackers to enjoy between meals or whenever hunger strikes.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 4% | Activity: 10% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Stevia-sweetened Snacks:** The use of stevia extract in snacks is a disruptive innovation opportunity for companies looking to offer consumers healthier, low-sugar options.
- **Low-carb Snacking:** Providing low-carb snack options is a growing trend that presents a disruptive innovation opportunity for companies looking to tap into the health-conscious consumer market.
- **Proprietary Spice Blends:** Creating unique, high-quality proprietary spice blends for snack products is a trend that presents a disruptive innovation opportunity for companies looking to stand out in the competitive snack market.

### Where This Applies

- **Snack Food Industry:** Incorporating stevia extract and focusing on low-carb snacks presents an opportunity for companies in the snack food industry to appeal to health-conscious consumers and differentiate themselves from competitors.
- **Meat Processing Industry:** Developing high-quality, low-sugar jerky products using proprietary spice blends presents an opportunity for companies in the meat processing industry to capitalize on the trend of health-conscious snacking.
- **Health Food Industry:** Stevia-sweetened, low-carb snacks made with high-quality ingredients offers a disruptive innovation opportunity for companies in the health food industry looking to cater to consumers seeking healthier snacking options.

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