# On-the-Go Hydration Powders Thrive Thirst Delivers Hydration with or Without Natural Caffeine By Laura McQuarrie | Published 2020-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thrive-thirst References: [prnewswire](https://www.prnewswire.com/news-releases/quench-your-thirst-for-premium-hydration-301173298.html) & [Le-Vel](http://Le-Vel.com) [Le-Vel](https://www.trendhunter.com/trends/thrive-cran) is expanding its Thrive Plus line with Thrive Thirst, which shares two grams of carbohydrates, electrolytes from pink Himalayan salt and coconut water, all in a [gluten- and sugar-free formula](https://www.trendhunter.com/trends/sugarfree-hydration). The powdered product can be added to bottled water on the go to support hydration—which plays an important role in supporting multiple systems of the body. While people often don't realize that they're not properly hydrating themselves, they are aware of feeling the effects of dehydration like fogginess, weakness, low blood pressure or dizziness. Le-Vel's Thrive Thirst is available in a grape-flavored formula or one with natural caffeine from green tea, both of which are helpful for distributing key nutrients throughout the body. Image Credit: Le-Vel ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 52% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Hydration Powders:** Disruptive innovation opportunity: Develop innovative packaging solutions for convenient on-the-go hydration powders. - **Natural Caffeine:** Disruptive innovation opportunity: Create natural caffeine alternatives to cater to health-conscious consumers seeking energy boost without artificial ingredients. - **Gluten-free Products:** Disruptive innovation opportunity: Explore gluten-free formulations across different product categories to meet the increasing demand for dietary alternatives. ### Where This Applies - **Beverage Industry:** Disruptive innovation opportunity: Develop new beverage formulations using hydration powders to offer convenient and customizable hydration solutions. - **Wellness Industry:** Disruptive innovation opportunity: Integrate natural caffeine into wellness products, such as energy bars or supplements, for a healthier energy-boosting option. - **Food Industry:** Disruptive innovation opportunity: Expand gluten-free offerings in the food industry to cater to consumers with gluten intolerances or dietary preferences. ## Related on Trend Hunter - [Caffeinated Hydration Beverages](https://www.trendhunter.com/trends/teainspired-electrolyte-mix.md) - [Electrolyte Flavor Launches](https://www.trendhunter.com/trends/lth-supplement-line.md) - [6-in-1 Hydration Powders](https://www.trendhunter.com/trends/complete-hydration-powder.md) - [Complete Hydration Powders](https://www.trendhunter.com/trends/drywater-features.md) - [Ready-to-Mix Electrolyte Powders](https://www.trendhunter.com/trends/electrolit-powders.md) - [Hydration-Optimizing Drink Mixes](https://www.trendhunter.com/trends/tailwind-nutrition-rapid-hydration.md) - [Functional Hydration Drink Mixes](https://www.trendhunter.com/trends/celsius-hydration.md) - [Fruit-Powered Hydration Sticks](https://www.trendhunter.com/trends/drywater.md) - [Antioxidant Drink Mixes](https://www.trendhunter.com/trends/thrive-cran.md)