# Socially Conscious Grocery Services Thrive Market & Nonprofits are Supporting Low-Income families By Justin Lam | Published 2018-04-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/thrive-market1 References: [grubstreet](http://www.grubstreet.com/2018/03/thrive-market-is-an-online-grocer-with-a-mission.html?utm_source=nym&utm_medium=f1&utm_campaign=feed-part) & [thrivemarket](https://thrivemarket.com/landing/home8/) With an almost unlimited amount of food memberships it can be tough to find the right one, but [Thrive Market](https://www.trendhunter.com/trends/healthy-living-made-easy) is hoping to draw in users with a model that is socially conscious. Like most services, this start-up aims to deliver groceries at an affordable rate, but the service is separating itself from the rest with a mission to help families in need. [Partnering with Feeding America](https://www.trendhunter.com/trends/feeding-americas-mission), the United Way and other nonprofits to identify low-income families, Thrive Market offers [free memberships to these people](https://www.trendhunter.com/trends/coordinated-care) and gives them access to healthy and organic food at an incredibly affordable price. Standard memberships are used to subsidize these free memberships and customers can even donate directly to families in need. The service currently offers a wide range of inexpensive food products that are all-natural and organic. Thrive Market also caters to Paleo, vegan and gluten-free diets. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Socially Conscious Grocery Services:** Opportunity for grocery services to incorporate a socially conscious mission by providing affordable access to healthy and organic food for low-income families. - **Partnerships with Nonprofits and Charities:** Opportunity for businesses to collaborate with nonprofit organizations to identify and support low-income families in need of affordable groceries. - **Diversification of Food Product Offerings:** Opportunity for grocery services to expand their product range to cater to specific dietary needs such as Paleo, vegan, and gluten-free diets. ### Who This Affects Most - **Grocery Delivery Services:** Disruptive innovation opportunity for grocery delivery companies to incorporate a socially conscious mission and provide affordable access to healthy food for low-income families. - **Nonprofit Organizations:** Disruptive innovation opportunity for nonprofits to collaborate with grocery services in order to identify and support low-income families in need of affordable groceries. - **Food Product Manufacturers:** Disruptive innovation opportunity for food product manufacturers to diversify their offerings and cater to specific dietary needs such as Paleo, vegan, and gluten-free diets. ## Related on Trend Hunter - [Affordable Grocery Store Subscriptions](https://www.trendhunter.com/trends/affordable-grocery-store.md) - [Nourishing Community-Focused Initiatives](https://www.trendhunter.com/trends/fresh-thyme-markets.md) - [Low-Cost Grocery Delivery Memberships](https://www.trendhunter.com/trends/instacart-discounted-membership.md) - [Healthy Meal Delivery Services](https://www.trendhunter.com/trends/healthy-meal-delivery-service.md) - [Food Insecurity Match Programs](https://www.trendhunter.com/trends/nutritional-assistance.md) - [Meal Donation Food Products](https://www.trendhunter.com/trends/fight-hunger-serve-hope-initiative.md) - [Canadian Grocery Delivery Platforms](https://www.trendhunter.com/trends/canadian-grocery.md) - [Personalized Retail Media Networks](https://www.trendhunter.com/trends/retail-media-networks.md) - [Online Discount Grocery Stores](https://www.trendhunter.com/trends/online-discount-grocery-store.md)