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# Hybrid Lip Liners
Thrive Cosmetics' Lip Filler Long-Wearing + Plumping Lip Liner™ is Versatile

By Jana Pijak | Published 2022-06-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/thrive-cosmetics
References: [thrivecausemetics](https://thrivecausemetics.ca/products/lip-filler-long-wearing-plumping-lip-liner?variant=37424421011623&gclid=CjwKCAjw-8qVBhANEiwAfjXLrmJJ3Gwtqwi6vP3DZN7TuCpXTj8NvNgh3p5hK56MQI3WE7683Rg3ShoC3YQQAvD_BwE)

[Thrive](https://www.trendhunter.com/trends/eye-brighteners) [Cosmetics'](https://www.trendhunter.com/trends/mighty-shield) Lip Filler Long-Wearing + Plumping Lip Liner™ is available in eight vivid shades and is formulated with the brand's Semi-Permanent Micropigment Technology™. This technology results in a bright and transfer-proof application, while the brand's Revitalizing Lip Quench Technology™ helps create a smoothing effect.

The hybrid lip liner boasts a unique, 3-in-1 formula, allowing users to "prime, line and plump with long-lasting coverage and a smooth, hydrating finish" and is ideal for consumers seeking a product that is multifunctional for on-the-go use.

Additionally, the liner features a built-in sharpener for added convenience and is available on the Thrive Cosmetics website for $27. The brand's other longwear offerings include the Filtered Effects™ Soft Focus HD Setting Powder, its Brilliant Eye Brightener™ and more.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 69% | Activity: 83% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Versatile Lip Products:** Brands can innovate in versatile lip product formulations to offer consumers multifunctional products for on-the-go use.
- **Semi-permanent Makeup Technology:** The adoption of semi-permanent makeup technology in lip liners and other cosmetics creates a more long-lasting and low-maintenance experience for consumers.
- **Hydrating Formulations:** Creating hydrating formulations for lip products can offer added value to consumers who want both long-lasting coverage and moisturizing benefits.

### Industries Being Reshaped

- **Cosmetics:** Thrive Cosmetics' innovation in lip liner technology shows an opportunity for cosmetics brands to offer consumers multifunctional lip products with long-lasting coverage and plumping effects.
- **Semi-permanent Makeup:** The adoption of semi-permanent makeup technology in lip liners shows a disruptive innovation opportunity in the cosmetics industry for more long-lasting and low-maintenance products.
- **Retail:** The integration of built-in sharpeners in lip liners can provide added convenience for consumers and offer a disruptive innovation opportunity for retailers to incorporate similar features in other products.

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