# Savory Single-Serve Beef Snacks The Le-Vel Thrive Bites Come in Three Premium Flavors By Michael Hemsworth | Published 2018-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thrive-bites References: [foodbev](https://www.foodbev.com/news/le-vel-introduces-line-of-thrive-bites-single-serve-beef-snacks/) & [le-vel](https://le-vel.com) Protein-heavy diets are maintaining popularity amongst consumers seeking to shed pounds or bulk up, which is seeing brands respond with products like the Le-Vel Thrive Bites. Positioned as a premium product with [eight grams of protein per serving](https://www.trendhunter.com/trends/pro-snack-stick), the [meat snack](https://www.trendhunter.com/trends/greenridge-naturals) contains just 70 to 80 calories per serving and has a 98% fat-free profile. The snacks come in three flavors including [Savory](https://www.trendhunter.com/trends/nature-valley-savory-nut-crunch) Garlic, Black Pepper & Sea Salt and Sweet & Spicy, which are all made from cattle that have been fed a vegetarian diet. The Le-Vel Thrive Bites were explained by Co-CEOs Jason Camper and Paul Gravette who said, "Thrive Bites is our spin on an all-time favourite American snack. The difference is, our version is based on premium-grade ingredients, so you’re getting great nutrition – including a great source of healthy protein – on the go." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein-heavy Snacks:** Opportunity to create healthy and protein-rich single-serve snacks in various flavors. - **Premium Meat Snacks:** Opportunity to create premium snacks with vegetarian-fed cattle as opposed to grain-fed cattle. - **On-the-go Nutrition:** Opportunity to create convenient and healthy snack options for consumers with busy lifestyles. ### Industries Being Reshaped - **Food and Beverage:** Opportunity to create innovative meat, protein, or snack products. - **Fitness and Wellness:** Opportunity to market single-serve protein snacks to consumers seeking to maintain or improve health and fitness. - **Convenience Stores:** Opportunity to supply healthy and premium single-serve snacks to on-the-go customers. ## Related on Trend Hunter - [Regeneratively-Sourced Beef Snacks](https://www.trendhunter.com/trends/beef-bitlong.md) - [Private Label Meat Snacks](https://www.trendhunter.com/trends/beef-sticks-bites.md) - [Whole Food Protein Bites](https://www.trendhunter.com/trends/vivera-protein-bites.md) - [Decadent High-Performance Snacks](https://www.trendhunter.com/trends/launches-protein-bites.md) - [Crunchy Filler-Free Cheese Snacks](https://www.trendhunter.com/trends/eat-happy-kitchen-cheese-bites.md) - [Snackable Steak-Style Bites](https://www.trendhunter.com/trends/plantedsteak-bites.md) - [Nutritious Zero-Sugar Snack Bites](https://www.trendhunter.com/trends/revol-snax.md) - [Plant-Based Protein-Rich Snack Bites](https://www.trendhunter.com/trends/fridge-raiders-meatfree-tasty-bites.md) - [Nutritious Organ Meat Snacks](https://www.trendhunter.com/trends/ancestral-beef-blend-meat-sticks.md)