# Funhouse-Style Vegan Eateries 'Thrills By Chloe' Tests Exciting New Plant-Based Food & Drink Ideas By Laura McQuarrie | Published 2018-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thrills-by-chloe References: [ny.eater](https://ny.eater.com/2018/12/10/18134911/thrills-by-chloe-showfields-noho-open-menu-nyc) & [eatbychloe](https://eatbychloe.com/news-events/) New York City's SHOWFIELDS is an all-new four-storey brick-and-mortar retail concept that gives consumers the chance to connect with brands like quip, Function of Beauty, Boll & Branch and CITYROW, as well as fun food and beverage experiences like 'Thrills By Chloe' from By Chloe—the popular [plant-based restaurant chain](https://www.trendhunter.com/trends/beyond-test-kitchen). Thrills By Chloe puts an entirely new spin on some classic menu items and offers visitors the chance to taste exclusive, site-specific creations. Some of the carnival-inspired treats that can be enjoyed at the [funhouse-style experience](https://www.trendhunter.com/trends/jellycat-caf) include everything from peppermint candy floss to swirled lollipops, as well as more hearty options like roasted cauliflower soup and edamame toast. In the process of satisfying fans' desire for [novel food and drink experiences](https://www.trendhunter.com/trends/cafe-gourmand), By Chloe is also making the most of Thrills By Chloe to test potential new menu items. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Funhouse-style Vegan Eateries:** There is an opportunity to create playful, interactive vegan dining experiences that feature unique flavors and menu items. - **Site-specific Creations:** Retail and food industries can take advantage of the trend towards offering exclusive, location-specific menu items to engage customers and drive foot traffic. - **Novel Food and Drink Experiences:** There is potential for innovative food and beverage companies to create exciting, new experiences that appeal to consumers' desire for unique and memorable dining experiences. ### Industries Being Reshaped - **Food and Beverage:** Fun, themed dining experiences with unique menu offerings can attract customers and encourage repeat visits from dedicated foodies. - **Retail:** Retailers who partner with popular food and beverage brands to offer in-store dining options can create engaging experiences and increase foot traffic to their stores. - **Hospitality:** Hotels and other hospitality businesses can generate buzz by developing unconventional eateries and food experiences that appeal to travelers seeking unique experiences during their stays. ## Related on Trend Hunter - [Nostalgic Vegan Fast Food](https://www.trendhunter.com/trends/mr-charlies.md) - [Theatrical Vegan Brunches](https://www.trendhunter.com/trends/bubbles-brunch.md) - [Fair Food-Inspired Chocolate Ranges](https://www.trendhunter.com/trends/fair-foods.md) - [Plant-Based Snack Experiences](https://www.trendhunter.com/trends/real-food-from-the-ground.md) - [Mystery Ice Cream Shops](https://www.trendhunter.com/trends/surprise-scoop.md) - [Nutrition-Forward Treat Shop Pop-Ups](https://www.trendhunter.com/trends/treat-shoppe.md) - [Alternative Protein Restaurants](https://www.trendhunter.com/trends/neat-burger-2.md) - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Multisensory Dairy-Free Pop-Ups](https://www.trendhunter.com/trends/the-pint-of-no-return.md)