# Secondhand-Style Scandinavian Apparel This Junya Watanabe Collection Mimics Thrift Store Clothing By Kalin Ned | Published 2018-03-07 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/thrift-store-clothing References: [vogue](https://www.vogue.com/fashion-shows/fall-2018-ready-to-wear/junya-watanabe) Japanese designer Junya Watanabe released his Fall 2018 Ready-to-Wear capsule, which is strongly characterized by thrift store clothing silhouettes and distinct Scandinavian influence—especially in the [oversized coats and pilled sweaters](https://www.trendhunter.com/trends/uniqlo-u-fw24). Additionally, a recurring design motif is the abundant floral patterns that gives each outfit a more spring-friendly feel. The Fall 2018 is defined by "No Theme" and is a testimonial to the Japanese designer's refreshing approach to fashion as "decidedly un-fashion." The thrift store clothing definitely carries the appeal of secondhand style. Junya Watanabe took this motif and began to experiment with [layered fashion](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line), as well as ensembles of tightly tailored leggings and excessively oversized tops. Photo Credits: [Indigital.tv](http://www.indigital.tv/) ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 84% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Thrift Store Clothing:** Disruptive innovation opportunity: Develop an online marketplace for curated secondhand clothing, making it easier for consumers to find unique thrift store pieces. - **Scandinavian Influence:** Disruptive innovation opportunity: Create a subscription service that sends Scandinavian-inspired clothing and accessories to customers, offering a curated selection and promoting the minimalist aesthetic. - **Layered Fashion:** Disruptive innovation opportunity: Develop a virtual fitting room app that allows users to virtually try on layered outfits, helping them experiment with different combinations without physically wearing multiple clothing items. ### Where This Applies - **Fashion E-commerce:** Disruptive innovation opportunity: Implement artificial intelligence algorithms to personalize online shopping experiences, providing tailored suggestions and recommendations based on a customer's style preferences and past purchases. - **Subscription Box Services:** Disruptive innovation opportunity: Create a subscription box service that offers a range of secondhand clothing items, catering to customers who want to try new styles without the commitment of buying new pieces. - **Virtual Reality:** Disruptive innovation opportunity: Develop a virtual reality fashion showroom, allowing customers to virtually browse and try on clothing items before making a purchase, enhancing the online shopping experience. ## Related on Trend Hunter - [Highly Limited Garment Collabs](https://www.trendhunter.com/trends/junya-watanabe-man-x-reigning-champ.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md)