# Three-Way Collaborative Fashion Designs Vogue Japan, THE CONVENI, and fragment design Join Forces By Amy Duong | Published 2020-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/threeway-collaborative References: [hypebeast](https://hypebeast.com/2020/3/the-conveni-fragment-design-vogue-japan-20th-anniversary-capsule) [Vogue Japan](https://www.trendhunter.com/trends/no-rules-club) prepares to celebrate its 20th anniversary and to honor the milestone, it channels a three-way collaborative collection alongside the efforts of fragment design and THE CONVENI. The trio deliver a set of [graphic tees and hoodies](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face) in a black and white color palette for simplicity. The joint effort features the same design throughout the selection with the Vogue Japan logo at the spotlight. At the chest of the pieces is the logo in a bold print with [fragment design's logo](https://www.trendhunter.com/trends/blackpink-and-fragment) on the sleeve in a subtle manner. As a nod to the anniversary, there is a graphic on the back of the pieces to mark the milestone. CONVENI packs the hoodies in cereal boxes and the tees in milk cartons. Image Credit: 2020 Conde Nast Japan ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 50% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Collaborative Fashion Designs:** Opportunity for businesses to collaborate with multiple brands to create unique fashion collections. - **Graphic Tees and Hoodies:** Growing demand for clothing pieces with bold prints and graphics, offering opportunities for innovative designs. - **Creative Packaging Solutions:** Emerging trend of packaging garments in unique and unconventional ways, such as cereal boxes and milk cartons. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore collaborations to create exclusive and limited-edition collections with other brands. - **Graphic Design:** Increasing demand for bold and visually striking prints presents opportunities for graphic designers to create innovative designs. - **Packaging:** Packaging companies can explore novel packaging solutions for clothing items, such as cereal boxes and milk cartons, to enhance brand experience. ## Related on Trend Hunter - [Collaborative Stylish Relaxed Outerwear](https://www.trendhunter.com/trends/oamc-and-fragment.md) - [Anticipated Music Collab Apparel](https://www.trendhunter.com/trends/blackpink-x-fragment-design.md) - [High-Fashion Anime Collections](https://www.trendhunter.com/trends/fendi-x-frgmt-x-pokmon-collection.md) - [Food App-Collab Rider Jackets](https://www.trendhunter.com/trends/fragment-1.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Gaming Fusion Apparel](https://www.trendhunter.com/trends/valorant-x-fragment.md) - [Collaborative Monochrome Streetwear](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face.md) - [Collaborative Suede-Like Luggage](https://www.trendhunter.com/trends/2024-new-year-spot-collection.md) - [Juxtaposed Collab Elevated Fashion](https://www.trendhunter.com/trends/wildside-by-yohji-yamamoto.md)