# Ultra Viral Fashion Three Wolf Moon T-Shirt Becomes Internet Sensation By Elsa Blaine | Published 2009-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/three-wolf-moon-t-shirt References: [neatorama](http://www.neatorama.com/2009/05/21/three-wolf-moon-shirt/) & [amazon](http://www.amazon.com/Three-T-Shirt-Available-Various-Sizes/product-reviews/B000NZW3IY/ref=cm_cr_dp_all_helpful?ie=UTF8&coliid=&showViewpoints=1&colid=&sortBy=bySubmissionDateDescending&tag=trenhunt0f-20) Customer reviews have made the Three Wolf Moon t-shirt an internet phenomenon. Sales of the black shirt have increased 2300% since some witty comments made on Amazon.com were made by a wearer touting it as nothing less than a woman magnet! “I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women. The women knew from the wolves on my shirt that I, like a wolf, am a mysterious loner who knows how to ‘howl at the moon’ from time to time (if you catch my drift!,” said Brian Govern. The reactions keep on coming - as of today over 800 reviews have been posted and sales have gone from of 2 a day to 100 an hour. There’s even a well done musical YouTube video explaining the benefits of the apparel. Customers are also posting [pictures](http://www.amazon.com/gp/customer-media/product-gallery/B000NZW3IY/ref=cm_ciu_pdp_images_all), some obviously photoshopped, of the 3 Wolf Moon shirt being worn by everyone from Paris Hilton and Gisele Bundchen to President Obama and Elmo. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Customer Review Influence:** The viral success of the Three Wolf Moon t-shirt demonstrates the power of customer reviews in driving sales and creating Internet sensations. - **User-generated Content:** The trend of customers posting photos and videos of themselves wearing the Three Wolf Moon t-shirt opens up opportunities for brands to encourage user-generated content and engage with their audience. - **Social Media Marketing:** The YouTube video and social media buzz surrounding the Three Wolf Moon t-shirt highlights the potential impact of social media marketing in creating viral moments and increasing brand visibility. ### Sectors Adopting This - **E-commerce:** The success of the Three Wolf Moon t-shirt on platforms like Amazon showcases the potential for e-commerce retailers to leverage customer reviews and user-generated content to boost sales. - **Apparel:** The popularity of the Three Wolf Moon t-shirt suggests a disruptive innovation opportunity for apparel brands to create unique and attention-grabbing designs that resonate with consumers and generate viral buzz. - **Digital Marketing:** The viral marketing tactics used for the Three Wolf Moon t-shirt demonstrate the importance of digital marketing strategies in reaching and engaging with online audiences. ## Related on Trend Hunter - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Viral Political Campaign Accessories](https://www.trendhunter.com/trends/harris-walz.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Multi-Day Wear Wool Shirts](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Adorable Monster-Inspired Graphic Tees](https://www.trendhunter.com/trends/the-monsters.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Viral Dress-Up Game Modes](https://www.trendhunter.com/trends/roblox-dress-to-impress.md)