# Better-for-You S'Mores Cereals Three Wishes' S'mores Cereal is Grain-Free & Gluten-Free By Laura McQuarrie | Published 2023-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/three-wishes-smores References: [nosh](https://www.nosh.com/news/2023/notable-new-products-smores-protein-cereal-1-step-frappes) & [threewishescereal](https://threewishescereal.com/)  Breakfast cereals with marshmallows are abundant, offering a nostalgic and indulgent experience for cereal lovers, and [Three Wishes' S'mores](https://www.trendhunter.com/trends/grainfree-granolas) cereal stands out as a better-for-you option. This cereal offers a [marshmallow and chocolate](https://www.trendhunter.com/trends/smore-speckled-marshmallow) version of the brand's classic crunchy Os, which are packed with protein, lower in sugar and free from gluten. Additionally, this breakfast cereal inspired by a campfire treat is a [grain-free cereal](https://www.trendhunter.com/trends/three-wishes-granola-bars) that indulges in a well-balanced way. This limited-edition cereal made with better-for-you ingredients holds strong appeal as it combines the irresistible taste of a beloved dessert with a healthier twist, allowing consumers of all ages to indulge in their cravings without guilt. The demand for dessert-inspired cereals stems from consumers seeking nostalgic flavors and comforting experiences but with a focus on more balanced and nutritious options that strike a balance between indulgence and mindful eating. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 56% | Activity: 81% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Better-for-you Dessert-inspired Cereals:** Meeting the demand for nostalgic flavors and indulgence while offering more balanced and nutritious options for consumers seeking mindful eating. - **Gluten-free and Grain-free Cereals:** Offering alternatives to traditional cereal options for consumers with gluten sensitivities or those seeking grain-free options. - **Protein-packed Cereal Options:** Aligning with the growing trend of protein-rich diets by offering cereals loaded with protein and lower in sugar. ### Industries Being Reshaped - **Health Food Industry:** Partnering with food manufacturers and creating innovative product lines focused on offering better-for-you options. - **Breakfast Cereal Industry:** Innovating new flavors to meet the increase in demand for nostalgic and comfort breakfast options while incorporating healthier ingredients. - **Gluten-free Industry:** Continuously exploring and expanding product lines to meet the needs of consumers with gluten sensitivities by offering more gluten-free options. ## Related on Trend Hunter - [Marshmallow-Infused Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-protein-cereal.md) - [Childhood Dessert-Inspired Cereal Flavors](https://www.trendhunter.com/trends/cereal-flavors.md) - [Grain-Free Gingerbread Cereals](https://www.trendhunter.com/trends/gingerbread-cereals.md) - [Cookie-Flavored Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-grain-free-cereals.md) - [Flavorful Grain-Free Granolas](https://www.trendhunter.com/trends/grainfree-granolas.md) - [Healthy Chocolate-Hazelnut Cereals](https://www.trendhunter.com/trends/choc-hazelnut-cereal.md) - [Colorful High-Protein Marshmallow Cereals](https://www.trendhunter.com/trends/ghost-protein-cereal-x-lucky-charms.md) - [Marshmallowy Milk-Enhancing Cereals](https://www.trendhunter.com/trends/marshmallow-cocoa-pebbles.md) - [S'mores Parfait Bars](https://www.trendhunter.com/trends/parfait-bars.md)