# Season-Specific Branding The Three Sticks Winery Brand Development by Autograph By Marissa Brassfield | Published 2010-09-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/three-sticks-winery References: [behance.net](http://www.behance.net/gallery/Three-Sticks-Winery-Estate-Photography/694044) & [autographcreative](http://www.autographcreative.com/) Creative agency Autograph was recently assigned the task of rebranding the [Three Sticks Winery](https://www.trendhunter.com/trends/three-spirit-1) in Sonoma, California, and they chose to highlight the [four seasons](https://www.trendhunter.com/trends/seasonal-lager-program). Photographer Zabrina Tipton captured the winter scenes, while Michael Wright took on spring. The overall brand development showcases the hard work Three Sticks puts in year-round to grow its vineyard and age its wine. See some of the images above. Image Credit: [Zabrina Tipton](http://www.tiptonstudios.com/) | [Michael Wright](http://www.michaelwrightstudio.com/) ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Season-specific Branding:** Create branding campaigns that incorporate the four seasons to showcase the year-round efforts of a business. - **Brand Development:** Utilize a creative agency to refresh and enhance the branding of a business. - **Photography in Branding:** Incorporate high-quality photography into brand development to tell a visual story. ### Where This Applies - **Winery:** Wineries can use season-specific branding to highlight the unique qualities and effort that goes into producing their wines. - **Creative Agency:** Creative agencies specializing in brand development can help businesses revamp their branding strategy by incorporating the four seasons as a storytelling element. - **Photography Services:** Professional photographers can partner with businesses to capture high-quality images that convey the essence of their brand and products. ## Related on Trend Hunter - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Subtly Rebranded Wine Ranges](https://www.trendhunter.com/trends/almanac-series.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Photographic Winery Experiences](https://www.trendhunter.com/trends/winery-experience.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Seasonal Wine Tasting Experiences](https://www.trendhunter.com/trends/taste-the-season.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Basketball-Inspired Wine Labels](https://www.trendhunter.com/trends/victor-solomon.md)