# Non-Alcoholic Fermented Wines Three Spirit Launched a Zero-Proof Wine Line Called Blurred Vines By Niko Pajkovic | Published 2022-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/three-spirits References: [drinksint](https://drinksint.com/news/fullstory.php/aid/9983/Three_Spirit_launches_two_non-alcoholic_wine_alternatives.html) & [threespiritdrinks](https://threespiritdrinks.com/)  Functional beverage brand [Three Spirit](https://www.trendhunter.com/trends/livener-xs) has announced the launch of Blurred Lines, a new alcohol-free wine line that will launch with two products: [Spark](https://www.trendhunter.com/trends/bioelectronic-medicine) and Sharp. According to the company, the new line has been expertly crafted by winemakers and plant scientists. As a result, the new line offers consumers a unique wine alternative that merges rare cold-brewed teas, active botanical extracts, ferments, and fruits to deliver a sophisticated tasting experience unlike anything currently on the market. Spark is an alternative to a sparkling Rosé. while Sharp is a crisp floral spritz with a "high minerality." “Our goal at Three Spirit is to enhance moments with memorable liquids. For us that means going beyond just flavour - they are about feelings, and what you need to fuel social occasions or moments of self-indulgence. Don’t be fooled by the ethereal qualities of Blurred [Vines](https://www.trendhunter.com/trends/american-licorice-company-halloween), they also pack a serious functional punch," said co-founder and head of product at Three Spirit, Dash Lilley. Image Credit: Three Spirit Drinks ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 29% | Activity: 75% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Fermented Beverages:** The trend of creating sophisticated, alcohol-free beverages using traditional fermentation techniques presents opportunities to innovate in the wellness and hospitality industries. - **Functional Alternatives to Traditional Beverages:** The growing demand for functional non-alcoholic beverages that deliver more than just taste presents opportunities for companies to disrupt the beverage market and offer unique, health-focused options to consumers. - **Plant-based Wine Alternatives:** The rise of plant-based diets and the increasing trend of conscious consumption creates opportunities to innovate and offer non-alcoholic wine alternatives that appeal to health-conscious consumers. ### Who This Affects Most - **Wellness:** The trend of non-alcoholic fermented beverages could disrupt the wellness industry by offering functional, healthy drink alternatives. - **Hospitality:** The growing demand for non-alcoholic functional beverages could disrupt the hospitality industry by offering innovative drink options to guests. - **Beverage:** The trend of non-alcoholic fermented beverages and the demand for functional, plant-based drinks presents opportunities for companies to create disruptive products and stand out in the market. ## Related on Trend Hunter - [Alcohol-Free Organic Wines](https://www.trendhunter.com/trends/sobriety-society.md) - [Botanical Alcohol-Free Wines](https://www.trendhunter.com/trends/three-mills-wines.md) - [Aromatic Alcohol-Free Wines](https://www.trendhunter.com/trends/wolf-blass-zero.md) - [Alcohol-Free Wine Alternatives](https://www.trendhunter.com/trends/the-real-drinks-co-peony-blush.md) - [Traceable Non-Alcoholic Wines](https://www.trendhunter.com/trends/studio-null.md) - [Non-Alcoholic Spirtz Lines](https://www.trendhunter.com/trends/0-spritz.md) - [Alcohol-Free European Wines](https://www.trendhunter.com/trends/vintense.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Elevated Alcohol-Free Wine Collections](https://www.trendhunter.com/trends/hardys-zero.md)