# Hipster Farmgirl Editorials This Three of Something Editorial Features Edgy and Feminine Fashion By Vasiliki Marapas | Published 2014-10-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/three-of-something References: [c-heads](http://www.c-heads.com/2014/10/30/c-heads-exclusive-abbie-heath-by-janneke-storm-x-three-of-something/) & [threeofsomething](http://threeofsomething.com/) Janneke Storm photographed the delightful Abbie Heath wearing clothes from 'Three of Something,' a international label created by a trio of girls -- Bree Hay-Hendry, Rebecca Carmony and Jane Kiston -- who, together, form a fashion force to be reckoned with. Storm was assisted by Ainsley from Sticks And Stones Agency and beauty specialist Kate Shanahan in creating this free-spirited editorial. The creative team traveled to Dons Fruit And Vegetables, an adorable fruit shack, which was the perfect backdrop for the edgy garments and playful styling. Three of Something is described as the "go-to label for the fearless and young at heart." This very much appears to be the case, at least if we're judging from this fun editorial. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 68% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Edgy Feminine Fashion:** Opportunity to create disruptive innovations that combine edgy and feminine elements in fashion design. - **International Fashion Labels:** Opportunity to tap into the global market by creating and promoting fashion labels with an international appeal. - **Playful Styling:** Opportunity to incorporate playful and whimsical elements in fashion styling, creating unique and eye-catching looks. ### Sectors Adopting This - **Fashion:** Fashion industry can capitalize on the trend of edgy feminine fashion by creating and marketing garments that cater to this style. - **Beauty:** Beauty industry can align with playful and whimsical styling by creating innovative and imaginative makeup and hair looks for fashion editorials and campaigns. - **Hospitality:** Hospitality industry can collaborate with fashion brands to provide unique and unconventional locations for photoshoots and fashion events, creating memorable experiences for customers. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)