# Busty Rapper Alcohol Ads Three Olives Vodka Promotes New Three-O Purple with Lil' Kim By Meghan Young | Published 2010-08-13 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/three-o-purple References: [adrants](http://www.adrants.com/2010/08/lil-kim-lends-her-assets-to-three.php) & [threeolives](http://www.threeolives.com) Seems like [Three Olives Vodka](https://www.trendhunter.com/trends/vodka-by-saintwoods) has found the perfect spokesperson for their latest addition Three-O Purple. With Lil' Kim as the face of the [new alcoholic beverage](https://www.trendhunter.com/trends/halapeo-pepper-vodka), it will surely get a lot of attention, especially considering that she has brought all of her... *assets* to the photoshoot. Cleavage aside, Proximo Spirits VP of Marketing Elwyn Gladstone said, "Lil' Kim is the personification of the sassy, fun and confident brand that Three-O strives to embody. We [...] look forward to introducing Three-O Purple to her dedicated fan base." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 78% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Celebrity Endorsements:** Disruptive innovation opportunity: Exploring collaborations with influential celebrities to promote new products and capture attention. - **Provocative Marketing:** Disruptive innovation opportunity: Pushing boundaries with provocative advertising campaigns to generate buzz and differentiate from competitors. - **Targeted Branding:** Disruptive innovation opportunity: Strategically aligning brand image with specific demographics to create strong associations and resonate with target consumers. ### Industries Being Reshaped - **Alcoholic Beverages:** Disruptive innovation opportunity: Developing unique flavor profiles and partnering with influencers to attract new consumer segments. - **Advertising and Marketing:** Disruptive innovation opportunity: Embracing unconventional marketing strategies to challenge traditional norms and captivate consumer attention. - **Fashion and Beauty:** Disruptive innovation opportunity: Leveraging celebrity endorsements to promote cosmetic products and create a strong brand narrative. ## Related on Trend Hunter - [Rapper-Beverage Partnerships](https://www.trendhunter.com/trends/smirnoff3.md) - [Rebranded Modernized Vodka Ranges](https://www.trendhunter.com/trends/three-olives-vodka.md) - [Rapper-Backed RTD Cocktails](https://www.trendhunter.com/trends/waka-flocka-flame.md) - [Boozy Lime-Flavored Whips](https://www.trendhunter.com/trends/cardi-b-1.md) - [Idol-Backed Alcoholic Beverages](https://www.trendhunter.com/trends/chuu.md) - [Kpop Singer-Backed Whiskys](https://www.trendhunter.com/trends/blackpinks-lisa-1.md) - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Bong-Shaped Vodka Bottles](https://www.trendhunter.com/trends/illadelph-vodka.md) - [Artistic Vodka Bottle Designs](https://www.trendhunter.com/trends/vodka-by-saintwoods.md)