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# Functional Ingredient-Packed Mixes
THREE International Launches the Kynetik Energy Drink Mix

By Kanesa D | Published 2025-06-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/three-international-1
References: [valleycentral](https://www.valleycentral.com/business/press-releases/ein-presswire/826291396/three-international-announces-launch-of-new-clean-energy-product-kynetik/) & [threeinternational](https://threeinternational.com/en/productdetail/1027876/2801/US?gad_source=1&gad_campaignid=21888966933&gbraid=0AAAAA-e00Cdlb6Lonu39R1d4w8wWUx5fg&gclid=Cj0KCQjw64jDBhDXARIsABkk8J4PgcW3xZOIMcRE8UoUxWcouBUzF5Y_cTpjdpgmFcldfb9grbZe5M4aAnd9EALw_wcB)

![Functional Ingredient-Packed Mixes](https://cdn.trendhunterstatic.com/thumbs/575/three-international-1.jpeg)

[THREE International](https://www.trendhunter.com/trends/livener-xs) has unveiled its latest innovation: Kynetik™, a [clean energy drink mix](https://www.trendhunter.com/trends/energy-drink-mixes) formulated to fuel the body and mind. This new launch highlights a formula that prioritizes both performance and wellness. It is the first energy mix to feature Yerba Santa, a botanical ingredient newly introduced to the category. Known for its ability to support adrenal function, Yerba Santa helps reduce the “crash” often associated with conventional energy beverages.

Complementing this is a synergistic blend of clean caffeine from green tea leaf extract, L-theanine for [calm focus](https://www.trendhunter.com/trends/goodrays-1), B vitamins for cellular energy support, and Rhodiola rosea, standardized to rosavins, to promote stamina and mental sharpness.

Launching in a vibrant Cherry Rush flavor, Kynetik offers a refreshing, jitter-free alternative for health-conscious consumers. The product is now available in the U.S. and Canada exclusively through THREE Brand Ambassadors and on the brand's website.

Image Credit: THREE International

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 19% | Activity: 13% | Freshness: 44%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Botanical Functional Ingredients:** Incorporating ingredients like Yerba Santa in energy drink mixes introduces consumers to herbal solutions for energy without the downsides of traditional stimulants.
- **Synergistic Ingredient Combinations:** Combining clean caffeine and L-theanine offers a balanced approach to energy and focus, distinguishing new products in the crowded energy drink market.
- **Direct-to-consumer Wellness Products:** Offering Kynetik through direct sales channels like brand ambassadors and websites revolutionizes accessibility for health-oriented product launches.

### Who This Affects Most

- **Energy Drinks:** The introduction of clean energy drink mixes like Kynetik redefines the energy drink sector by targeting health-conscious consumers with innovative formulations.
- **Herbal Supplements:** The use of new botanical ingredients such as Yerba Santa heralds a shift in the herbal supplement industry towards addressing modern energy and wellness needs.
- **Direct Sales:** Leveraging direct sales methods for health-focused products connects trend-savvy consumers with innovative wellness solutions in novel ways.

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