# All-in-One Eye Makeup Applicators CYO's Three-in-One Product Provides Eyeshadow, Liner and Mascara By Laura McQuarrie | Published 2017-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/three-in-one-product References: [refinery29](http://www.refinery29.com/2017/12/186051/best-drugstore-makeup-skin-products-2018#slide-8) & [cyocosmetics](https://www.cyocosmetics.com/us/eye) Earlier this year, CYO was introduced by [Walgreens](https://www.trendhunter.com/trends/kiss-falscara-value-packs) as an all-new drugstore makeup brand that offers bold, affordable cosmetics for young consumers. As well as catching the eyes of consumers with shade names like 'Rainbow Warrior Front Woman,' CYO offers highly portable, [multipurpose makeup solutions](https://www.trendhunter.com/trends/effin-sculpt) like its all-new [three-in-one product](https://www.trendhunter.com/trends/multifunctional-mascara-moon-collection), the 'Take the Threeway Shadow, Liner, & Mascara Trio.' Ordinarily, consumers who wish to make on-the-go touch-ups are required to pack their purse with separate products, plus any necessary applicators. With the Take the Threeway Shadow, Liner, & Mascara Trio, consumers are able to easily apply a complete eye makeup look without needing to make additional storage space, purchases or time to apply one's makeup. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 40% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multipurpose Makeup Solutions:** Introducing all-in-one makeup products that offer multiple functionalities for convenience and ease. - **On-the-go Beauty Products:** Creating portable makeup solutions that cater to the needs of busy consumers who require quick touch-ups. - **Affordable Bold Cosmetics:** Developing affordable makeup brands that offer vibrant and bold colors for young consumers. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can explore the potential of all-in-one makeup products to attract convenience-seeking customers. - **Retail:** The retail industry can stock and market on-the-go beauty products to cater to the needs of busy consumers. - **Beauty & Personal Care:** The beauty and personal care industry can benefit from creating affordable makeup brands that target the preferences of young consumers. ## Related on Trend Hunter - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Versatile Multi-Use Cosmetic Pencils](https://www.trendhunter.com/trends/color-tattoo-eye-stix.md) - [Multi-Functional Makeup Products](https://www.trendhunter.com/trends/multifunctional-makeup-product.md) - [Single-Swipe Eye Makeups](https://www.trendhunter.com/trends/clean-eye-color-sticks.md) - [Powerful Three-in-One Beauty Sticks](https://www.trendhunter.com/trends/threeinone-beauty-stick.md) - [3-in-1 Brow Enhancers](https://www.trendhunter.com/trends/brow-enhancer.md) - [Hybrid Liner-Mascaras](https://www.trendhunter.com/trends/flyk-trick-mascara.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md)