# Quarter-Strength Spirits Quarter Proof's Three Grain Spirit is a 15% ABV Expression By Laura McQuarrie | Published 2024-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/three-grain-spirit References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2024/06/top-10-spirits-launches-in-may/) & [us.quarterproof](https://us.quarterproof.com/products/three-grain-spirit)  There are cocktails for drinkers, mocktails for non-drinkers and a third option for those in between with [Quarter Proof's](https://www.trendhunter.com/trends/London-Dry-Spirit) [Three Grain Spirit](https://www.trendhunter.com/trends/quarter-proof). Specializing in reengineered 15% ABV spirits, the brand caters to those seeking a middle ground, ensuring everyone can enjoy something suited to their preferences. Joining award-winning favorites like London Dry Spirit and Blanco Agave Spirit, this third release from Quarter Proof is made with vodka and boasts a spicy finish. Made with UK-grown grain distillates and blended several times to achieve a clean and refreshing experience, Three Grain Spirit is a vegan-friendly expression that is ready to be sipped neat in a martini or served with a splash of soda and lime, making cocktail preparation for guests almost effortless. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 17% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-abv Spirits:** Mothering alongside full-strength and alcohol-free choices, low-ABV spirits provide an innovative way for consumers to enjoy moderate drinking experiences. - **Vegan-friendly Alcohol:** Vegan-friendly spirits such as Quarter Proof's Three Grain Spirit address the growing demand for plant-based diets and transparent ingredient sourcing. - **Crafted Grain Distillates:** Specialty spirits crafted from UK-grown grains appeal to consumers interested in locally-sourced, high-quality products. ### Sectors Adopting This - **Alcoholic Beverages:** The market for alcoholic beverages expands with quarter-strength spirits, offering new options for diverse consumer preferences. - **Plant-based Foods:** The inclusion of vegan-friendly alcohols in the plant-based segment showcases the intersection of diet trends and lifestyle products. - **Local Sourcing:** Using UK-grown grain distillates highlights the industry's shift towards locally-sourced ingredients in the spirit production process. ## Related on Trend Hunter - [High-Strength Grain Spirits](https://www.trendhunter.com/trends/quarter-proof.md) - [Mid-Strength Spirit Launches](https://www.trendhunter.com/trends/London-Dry-Spirit.md) - [Low-Alcohol Spirit Ranges](https://www.trendhunter.com/trends/light-spirits.md) - [Low-ABV Light Tequilas](https://www.trendhunter.com/trends/light-tequila.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md) - [Low-Proof Cocktail Gins](https://www.trendhunter.com/trends/second-sip.md) - [Versatile Alcohol-Free Spirits](https://www.trendhunter.com/trends/mock-one-nonalcoholic-spirits.md) - [Premium Light Spirit Drinks](https://www.trendhunter.com/trends/light-spirit-drinks.md) - [Responsible Zero-Proof Spirits](https://www.trendhunter.com/trends/cut-above.md)