# Three-Format QSR Horchatas Taco Bell Adds Four Horchata Drinks to Live Más Café By Amy Duong | Written with AI assistance | Published 2026-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/three-format-qsr-horchatas References: [prnewswire](https://www.prnewswire.com/news-releases/taco-bell-remixes-horchata-as-live-mas-cafe-expands-into-new-markets-302909528.html)  Taco Bell is expanding Live Más Café with four horchata drinks for fans who want frozen, coffee and iced options built around one flavor. The October 15 café menu includes a Purple Horchata Chiller and a [Chocolate Horchata Cold Brew Float](https://www.trendhunter.com/trends/orange-vanilla-cream-soda-freeze) across three formats. The Strawberry Horchata Refresca and Vanilla Spiced Horchata Refresca reach Taco Bell restaurants nationwide on December 10, joined by a [Vanilla Spiced Horchata Freeze](https://www.trendhunter.com/trends/midnight-cherry-freeze) for a limited run. Live Más Café is also adding a shipping-container Las Vegas Strip flagship with Vegas-only drinks, entering greater Indianapolis with three locations and growing in Southern California. About 1.3 million beverages sold so far across 39 cafés make the concept a working test bed for Taco Bell's drink business. Breakfast and afternoon traffic widen beverage occasions beyond meal visits and support the chain's $5 billion target for 2030. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 25% | Activity: 67% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Multi-format Beverage Platforms:** Single flavor systems spanning frozen, iced, coffee and refresher formats create scalable menu architecture for testing demand across dayparts and customer preferences. - **Café-style QSR Expansion:** Fast-service restaurants are blending specialty beverage cues with familiar drive-thru convenience, widening competitive pressure on coffee chains and snack-focused retailers. - **Localized Flagship Menus:** Market-specific drinks and experiential flagship locations turn regional launches into brand laboratories for premium limited-time offerings and social discovery. ### Who This Affects Most - **Quick-service Restaurants:** Beverage-led concepts give restaurant chains new ways to increase visit frequency beyond core meal occasions and strengthen margins through repeatable drink formats. - **Specialty Coffee:** Coffee operators face growing crossover competition as mainstream food brands add cold brew, floats and flavored café beverages at accessible price points. - **Foodservice Real Estate:** Compact formats such as shipping-container cafés support flexible site strategies in high-traffic entertainment districts, suburban markets and expansion test zones. ## Related on Trend Hunter - [Chile Lime-Inspired QSR Menus](https://www.trendhunter.com/trends/chile-lime.md) - [Churro Ice Cream Tacos](https://www.trendhunter.com/trends/churro-ice-cream-taco.md) - [Chocolatey Mexican QSR Drinks](https://www.trendhunter.com/trends/taco-bell-cream-chiller.md) - [Fruity Frozen Horchata Drinks](https://www.trendhunter.com/trends/strawberry-horchata-cream-slush.md) - [Craveable Cold Brew Beverages](https://www.trendhunter.com/trends/taco-bell-cold-brew.md) - [Cookie-Flavored Slush Drinks](https://www.trendhunter.com/trends/confetti-cookie-freeze.md) - [Horchata-Inspired Beverages](https://www.trendhunter.com/trends/horchata-inspired-beverages.md) - [Bold Beverage Refrescas](https://www.trendhunter.com/trends/refrescas-lineup.md) - [Crisp Frozen Dessert Tacos](https://www.trendhunter.com/trends/churro-ice-cream-taco-3.md)