# Skull-Adorned Friendship Bracelets Threads of Friendship Releases the Diamond Dust Collection By Sarah Robson | Published 2012-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/threads-of-friendship-bracelets References: [threadsoffriendship](http://www.threadsoffriendship.com/Diamond-Dust-Collection-c12.html?osCsid=35f860b911d1f53c49dc8238cdb2c3dc) Threads of Friendship is a jewelry line based in New York created by jewelry designer Andrea Barna and business partner Kollene McGinley. The company will be releasing its first piece from the [Diamond Dust Collection](https://www.trendhunter.com/trends/emi-jay-blind-box) in its skull bracelet, which will be available on June 15th for $120.00. These new bracelets are unique because of their diamond-encrusted eyes in the skull designs, chain clasp and the finest quality thread. Most notably, a portion of the proceeds from each bracelet go towards The Walkabout Foundation and [Best Buddies Organization](https://www.trendhunter.com/trends/hair-bootcamp). The idea behind these bracelets came from the current [friendship bracelet craze](https://www.trendhunter.com/trends/juicy-couture-bracelet-kit) that exemplifies characteristics of unity and support. These embellished friendship bracelets can connect individuals from across the globe, and represent long-lasting friendship bonds. Get ready to purchase one of these gifts for a dear friend, and there is more from the collection to come. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 61% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Friendship Bracelet Craze:** A trend of embellished friendship bracelets for personal expression and uniting people could increase sales through customization options and collaborations with artists. - **Diamond-encrusted Jewelry:** The trend of incorporating diamonds into everyday jewelry as a symbol of luxury and status could lead to the creation of more affordable and unique pieces for wider audiences. - **Charitable Fashion:** The trend of socially conscious consumerism that supports charitable organizations could help brands gain loyal customers and establish a positive reputation in the market. ### Industries Being Reshaped - **Jewelry:** The jewelry industry could capitalize on the trend of incorporating diamonds and unique designs into everyday, affordable pieces that appeal to wider audiences. - **Fashion:** The fashion industry could integrate socially conscious initiatives and charity partnerships to align with consumer values and establish a positive brand reputation. - **E-commerce:** The e-commerce industry could offer customization options for friendship bracelets to engage and retain customers, and potentially collaborate with independent artists for unique designs. ## Related on Trend Hunter - [Friendship-Inspired Jewelry Collabs](https://www.trendhunter.com/trends/mejuri-x-ganni.md) - [Braided Cord Bracelet Collections](https://www.trendhunter.com/trends/braided-cord-bracelet.md) - [Tech-Enhanced Beaded Bracelets](https://www.trendhunter.com/trends/soulstones.md) - [Meaningful Jewelry Gifts](https://www.trendhunter.com/trends/bluboho-x-fashionista.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Beloved Comic Jewelery Capsules](https://www.trendhunter.com/trends/monica-rich-kosann-partners.md) - [Collaboration Artist Jewelry Collections](https://www.trendhunter.com/trends/steven-harrington-and-good-art-hlywd.md) - [Customizable Beaded Touch Bracelets](https://www.trendhunter.com/trends/touch-bracelet.md)