# Hand-Tailored Ties The Fig 'Threads for Threads' Program Provides Uniforms for African Kids By Venessa Fisher | Published 2010-04-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/threads-for-threads-program References: [coolhunting](http://www.coolhunting.com/style/bea-szenfeld.php) & [wearfigs](http://www.wearfigs.com/threadsforthreads) Los Angeles-based label Fig is working with their ‘Threads for Threads’ program to give a school uniform to a child in East Africa for every hand-tailored tie sold. The Fig label offers standard bow ties in a variety of fabrics from wool Ivy League plaids to Italian silk patterns. Fig also offers the opportunity to create a custom tie with a host of styles, colors and fabrics to choose from to give you a chance to express yourself a little more if you dare. Check out the 'Threads for Threads' project to contribute to a great cause. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 42% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** The 'Threads for Threads' program highlights the trend of brands using their profits to support social causes. - **Customization:** Fig's offering of custom ties taps into the trend of personalized fashion and accessories. - **Ethical Consumerism:** The 'Threads for Threads' project appeals to the trend of consumers supporting brands with a social and environmental impact. ### Who This Affects Most - **Fashion:** Fig's hand-tailored ties and support for social causes align with the fashion industry's movement towards sustainability and ethical practices. - **Textile Manufacturing:** The availability of various fabrics for custom ties creates innovation opportunities in the textile manufacturing industry. - **Education:** The provision of school uniforms in East Africa through the 'Threads for Threads' program presents innovative solutions for the education sector. ## Related on Trend Hunter - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Elevated Luxury Tights](https://www.trendhunter.com/trends/elevated-luxury-tights.md) - [Zero-Waste Hair Ties](https://www.trendhunter.com/trends/fizzy-goblet.md) - [Social Good Peruvian Menswear](https://www.trendhunter.com/trends/pieta.md) - [Performance Scrubwear](https://www.trendhunter.com/trends/figs.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Bespoke Textile-Focused Mittens](https://www.trendhunter.com/trends/linkdesigns.md)