# Cheeky Food Delivery Merchandises foodora Unveiled a Collection Called THREADS by foodora By Grace Mahas | Published 2019-12-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/threads-by-foodora References: [foodora](https://www.foodora.ca/shop/s6jt/threads#category/7f845c75-e257-47e3-a31e-878ff2f90843/products) & [foodora](https://www.foodora.ca/shop/s6jt/threads#category/7f845c75-e257-47e3-a31e-878ff2f90843/products) Many brands offer unique branded merchandise to connect with consumers and on-demand food delivery platform foodora is no exception. The brand recently launched THREADS by foodora -- a unique line of [food-related apparel](https://www.trendhunter.com/trends/snackable-fashion) with hilarious slogans like "late night snack," and "always eating." For those that prefer hats, the line also features a black baseball cap that reads 'Hangry-ish." Customers can check out the THREADS by foodora line on the app, using the new "shops" feature, alongside a variety of vendors, like Bellwoods Brewery, [Wine Rack](https://www.trendhunter.com/trends/moldovan-wine), [Fresh and Wild Food Market](https://www.trendhunter.com/trends/fresh-thyme-markets), The Dog Bowl, and more. The online platform is officially up and running and the THREADS shop will be open weekdays from 1 pm to 5 pm. Image Credit: foodora ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 75% | Activity: 94% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Branded Merchandise:** Brands can create unique and humorous merchandise to connect with consumers, like food delivery company foodora's THREADS apparel line. - **In-app Shopping:** Food delivery apps can offer in-app shopping features like foodora's 'shops' where customers can buy merchandise from brand partners alongside food orders. - **Humorous Slogans:** Including humorous slogans on branded merchandise can be an effective marketing strategy, as seen with foodora's THREADS apparel line. ### Who This Affects Most - **Food Delivery:** Food delivery companies can leverage their brand and partner relationships to offer unique and funny merchandise like foodora's THREADS apparel line. - **E-commerce:** E-commerce companies can look into creating in-app shopping features like foodora's 'shops' to provide customers with easy access to merchandise. - **Retail:** Retail companies can partner with food delivery apps to offer their own branded merchandise alongside food orders like Bellwoods Brewery and Wine Rack on foodora's app. ## Related on Trend Hunter - [QSR Brand Streetwear Collections](https://www.trendhunter.com/trends/jolly-merch-shop.md) - [Bakery-Themed Apparel Lines](https://www.trendhunter.com/trends/road-bread.md) - [Celebratory Sourdough Bakery Clothing](https://www.trendhunter.com/trends/panera-merch.md) - [Filipino QSR-Themed Merchandise](https://www.trendhunter.com/trends/jollibee-1.md) - [Cheeky QSR Loungewear](https://www.trendhunter.com/trends/thirst-trap-loungewear-collection.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Stylish Platform-Branded Merchandise](https://www.trendhunter.com/trends/onlyfans-2.md) - [Bread-Branded Activewear](https://www.trendhunter.com/trends/warburtons-snacktive-wear.md) - [Nostalgic Coffee Shop Apparel](https://www.trendhunter.com/trends/timshopca.md)