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# Communal Couture
'Threadless Select' Shirts are Creatively Inspired by the Community

By Kamal Musharbash | Published 2010-10-27 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/threadless-select
References: [threadless](http://www.threadless.com/select)

T-shirt company Threadless has made a name for itself with the public's aid for creating [one-of-a-kind shirts](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu) designed by the community and released under the title of Threadless Select. These select designs are limited in quantity, but beautifully creative.

Threadless Select is considered a premium line of clothing from the brand and are available in a variety of sizes. Recently, Threadless had released a commemorative [book](http://www.threadless.com/book) highlighting its 10th anniversary and showcasing hundreds of t-shirt designs and the consistent support from the worldwide community and Threadless Select is just another example this company is fruitful despite economic uncertainty.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 87% | Activity: 59% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Key Themes Behind This Trend

- **Crowdsourced Fashion:** Opportunity for businesses to involve consumers in the design process and create unique, community-inspired products.
- **Limited Edition Clothing:** Demand for exclusive, limited quantity apparel that adds an element of scarcity and uniqueness to the fashion market.
- **Premium Collaborations:** Potential for brands to partner with artists and designers to produce high-end, creative products that resonate with consumers.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity to leverage the power of community and co-creation to revolutionize the fashion industry.
- **E-commerce:** Opportunity for online retailers to create a sense of exclusivity and scarcity through limited edition clothing collections.
- **Publishing:** Potential for publishers to showcase the works of artists and designers through commemorative books, highlighting the impact of community collaboration.

## Related on Trend Hunter

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- [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md)
- [Effortless AI T-Shirt Designs](https://www.trendhunter.com/trends/super-t.md)
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