# Donation-Depicting Tees The Unicef, BBH & Threadless GOOD SHIRTS Represent What You Donate By Katherinev123 | Published 2011-10-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/threadless-good-shirts References: [popsop](http://popsop.com/50488) & [threadless](http://www.threadless.com/UNICEF) By purchasing one of these Unicef, BBH New York and Threadless GOOD SHIRTS, you will help [relief efforts for Africa](https://www.trendhunter.com/trends/hats-for-hope-movement), which is experiencing the worst drought and famine in 60 years, as well as show off your donation by [wearing the tee](https://www.trendhunter.com/trends/kids-help-phone). You see, the Unicef, BBH New York and Threadless GOOD SHIRTS are based on an interesting concept. Each tee features a print of an item that corresponds to the [T-shirt's cost](https://www.trendhunter.com/trends/made-to-order), with all proceeds from the tee going to the cause. For example, a T-shirt with a mosquito is priced at $18.57, the price of three insecticide treated mosquito nets; another with a water pump on it costs $500 -- how much it costs for a community water pump. Other higher-priced items shown on the shirts include a motorbike, which costs $3064.82, and an emergency tent, which would make your donation $1,939.96. In regards to this innovative pricing concept Ari Weiss, Executive Creative Director at BBH New York, said, "We’re literally letting people wear their donation as a source of pride and as a means to spread the word." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Donation-depicting Fashion:** Opportunity for fashion brands to create apparel that represents a specific donation or cause, allowing customers to show their support through wearing the clothing. - **Product-dependent Pricing:** Potential for businesses to incorporate a pricing strategy based on the costs of specific items related to their products, providing transparency and an opportunity for customers to understand the impact of their purchase. - **Cause-driven Marketing:** Rise in the use of cause-related marketing campaigns that promote charitable donations through the sale of products, creating a sense of purpose and connection with consumers. ### Where This Applies - **Fashion Retail:** Fashion brands can leverage the concept of donation-depicting apparel to tap into socially-conscious consumers looking for unique ways to support causes. - **Nonprofit Organizations:** Nonprofits can explore product-dependent pricing models to showcase the impact of donations and attract donors who want to see tangible outcomes. - **Marketing and Advertising:** Marketing agencies can embrace cause-driven marketing strategies to help brands connect with socially-minded consumers and enhance their brand reputation. ## Related on Trend Hunter - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Ultra-Ethical Charitable Sweatshirts](https://www.trendhunter.com/trends/good-for-sunday-x-cbc-collaboration.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [Youth Mental Health-Supporting Shirts](https://www.trendhunter.com/trends/kids-help-phone.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md)