# Branded Cockroaches Infest NYC Zoo York Guerrilla Campaign By laia martinell | Published 2008-07-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/thousand-cockroaches-take-ny-craziest-guerrilla-campaign-by-zoo-york-skateb References: [brandlife.es](http://www.brandlife.es/) Do you want to know what true guerrilla marketing is all about? It does not have anything to do with the use of [urban space as a billboard](https://www.trendhunter.com/trends/outdoor-advertising-campaign) or placing thousands of stickers on urban furniture: that is already history. Thanks to skateboard brand, [Zoo York](https://www.trendhunter.com/trends/zoo-york), guerrilla marketing has been taken to the next level! Check out the craziest advertising support that you have seen thus far. The Zoo York team painted the brand's logo onto the backs of thousands of live cockroaches. Next, they put them inside people's backpacks and, after doing some cool stuff with their skates, they released them on Wall Street. The reaction of the people is priceless! The fun the skateboarders got out of it is even greater, even though the idea of having hundreds of cockroaches on my feet just freaks me out. I have to say that the idea is just brilliant though.... of course, when kept miles away from where I live! Below is another trend for cockroach lovers! ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 29% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **Guerrilla Marketing:** Disruptive innovation opportunities include finding unconventional advertising methods to grab people's attention and create a memorable brand experience. - **Experiential Marketing:** There is potential for disruptive innovation by creating unique and immersive brand experiences that engage customers on a deeper level. - **Shockvertising:** Opportunities exist to disrupt traditional advertising by utilizing provocative and unexpected tactics that generate strong emotional reactions and buzz. ### Sectors Adopting This - **Outdoor Advertising:** Disruptive innovation can be achieved by exploring unconventional methods of outdoor advertising that captivate audiences and leave a lasting impression. - **Skateboarding Industry:** Innovative ideas can be pursued to disrupt the skateboarding industry by pushing boundaries and creating unique marketing campaigns that resonate with the target audience. - **Entertainment Industry:** Opportunities for disruptive innovation exist within the entertainment industry by leveraging unconventional marketing strategies to create memorable experiences and generate buzz. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Skatewear-Inspired Kids Capsules](https://www.trendhunter.com/trends/zoo-york.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [Gritty Rodent-Inspired Boots](https://www.trendhunter.com/trends/ratboot.md)