# Supportive Greeting Cards The Thoughtful Human x PAPYRUS Collection Tackles Difficult Subjects By Grace Mahas | Published 2019-11-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/thoughtful-human References: [papyrusonline](https://www.papyrusonline.com/collection/thoughtful-human) & [papyrusonline](https://www.papyrusonline.com/collection/thoughtful-human) In an effort to raise awareness about cancer, addiction, and mental health, renowned greeting card company PAPYRUS partnered with startup Thoughtful Human to launch a contemporary range of greeting cards. Thoughtful Human is a zero-waste greeting card company and these supportive greeting cards eco-friendly and created without plastic on seed paper that, when planted, grow to be wildflowers. The collection tackles these underrepresented issues to create a dialogue for those facing problems that remain highly stigmatized. The cards encourage us to embrace difficult and uncomfortable conversations to support our loved ones. Thoughtful Human co-founder, Ali O'Grady, commented: "Cards aren’t going to solve complex health and mental health issues, but actively reaching out, asking the hard questions, and creating the space for real conversations — it’s where we can all begin.” 10% of sales from select cards will be donated to pancreatic cancer research by the [American Cancer Society](https://www.trendhunter.com/trends/humanitea). ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Greeting Cards:** There is an opportunity for companies to create more eco-friendly options in the greeting card industry by utilizing materials such as seed paper. - **Awareness-oriented Greeting Cards:** Opportunities exist for companies to create greeting card collections that raise awareness about important but underrepresented issues such as mental health, addiction, and cancer. - **Encouragement of Dialogue:** There is an opportunity to create greeting cards that encourage uncomfortable conversations surrounding important issues and support loved ones facing challenges. ### Sectors Adopting This - **Greeting Card Industry:** The greeting card industry can innovate by offering more eco-friendly and awareness-oriented options that encourage dialogue and support for customers. - **Eco-friendly Industry:** There is an opportunity for the eco-friendly industry to partner with greeting card companies and provide more sustainable materials for card production. - **Health Awareness Industry:** Companies in the health awareness industry have the potential to partner with greeting card companies and create collections to raise awareness for important health issues and promote dialogue. ## Related on Trend Hunter - [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md) - [Poetic Greeting Cards](https://www.trendhunter.com/trends/poetic-greeting-card.md) - [Redesigned Father's Day Cards](https://www.trendhunter.com/trends/fathers-day-redesign.md) - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [Thoughtful Conversation Cards](https://www.trendhunter.com/trends/conversation-cards1.md) - [Quirky eCard Platforms](https://www.trendhunter.com/trends/happiepages.md) - [Candid Mother's Day Cards](https://www.trendhunter.com/trends/mothers-day-card-collection.md) - [Self-Care Tech Accessories](https://www.trendhunter.com/trends/works-in-progress.md) - [Immersive Greeting Card Pop-Ups](https://www.trendhunter.com/trends/anything-roots-post.md)