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# Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games

By Amy Duong | Published 2024-01-24 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/those-games
References: [designtaxi](https://designtaxi.com/news/426104/Video-Games-Inspired-By-Those-Shady-Mobile-Gaming-Ads-Come-To-PlayStation/)

![Gaming Ads-Inspired Video Games](https://cdn.trendhunterstatic.com/thumbs/524/those-games.jpeg)

Japanese developer [D3](https://www.trendhunter.com/trends/smart-hd-tvs) Publisher works with Monkeycraft to launch 'Those Games.' It is a direct nod to the gaming ads that users often encounter whilst scrolling on their phones. The two develop games that are a nod to mini-games as an anthology satirical approach to the gaming ads.

It is comprised of 250 stages including tower strategy, color-matching challenges, room puzzles, positioning puzzles, and more. Players are able to actually play the games and earn coins over time, with [interactive experiences](https://www.trendhunter.com/trends/humanity-games) including the 'Gotcha!' machines that unlock titles and plates that can be applied to the game for a personalized experience. It does not actually take real money but is a playful nod to the [mobile ads](https://www.trendhunter.com/trends/playbuild).

Image Credit: D3 Publisher

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 41% | Activity: 18% | Freshness: 21%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### What Makes This Trend Stand Out

- **Satirical Video Games:** D3 Publisher and Monkeycraft create 'Those Games,' a satirical anthology of mini-games inspired by gaming ads.
- **Interactive Gaming Experiences:** Players can earn coins and personalize their experience in 'Those Games' through interactive features like 'Gotcha!' machines and customizable plates.
- **Nod to Mobile Ads:** 'Those Games' playfully references and mimics the mobile gaming ads that users often encounter.

### Sectors Adopting This

- **Gaming Software Development:** The development of 'Those Games' presents an opportunity for gaming software developers to explore satirical game concepts and create interactive experiences.
- **Mobile Gaming:** 'Those Games' taps into the mobile gaming industry by referencing and providing a playful take on the ads that users frequently encounter while scrolling on their phones.
- **Advertising and Marketing:** The satirical approach of 'Those Games' offers an opportunity for advertisers and marketers to explore innovative ways of engaging with their audience through ironic references to gaming ads.

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