# Super Stiff Single Malts Thor from Highland Park is as Strong as the God of Thunder By Sarah Moore | Published 2012-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thor-from-highland-park References: [coolhunting](http://www.coolhunting.com/food-drink/highland-park-thor-whisky.php) & [highlandpark](http://www.highlandpark.co.uk/lda/shop/detail.asp?pid=741223) Even the toughest of liquor-sippers may be knocked-back by the strength of the [16-year single malt scotch whiskey](https://www.trendhunter.com/trends/extremely-aged-american-single-malt), Thor from Highland Park. Packing an alcohol content level of [52.1 percent](https://www.trendhunter.com/trends/single-origin-new-make-spirit-distillers-cut), the stiff drink is described as tasting like "an explosion of aromatic smoke" with a "forceful" nose -- meaning it is definitely not for the faint of heart. Words like "pungent" and "forceful" are also tossed around on the company's website, building up the blend's flavor to be appealing only to the most seasoned of drinker. Named after the Norse God of Thunder, the liquor is a special blend with a [special-edition run of only 23,000 bottles](https://www.trendhunter.com/trends/the-glen-grant-splendours-collection) worldwide. The bottle itself is housed in a casing as unique as the booze's flavor. Designed with Thor's hammer, the Mjolnir, in mind, the drink packs a serious punch -- in more ways than one. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 11% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **High-alcohol Liquor:** Liquor companies can explore the trend of creating high-alcohol beverages to cater to the demand for stronger, more intense flavors. - **Special Edition Runs:** Creating limited-edition runs of unique and exclusive products can help brands generate excitement and appeal to collectors and enthusiasts. - **Unique Packaging:** Investing in distinctive and creatively designed packaging can enhance the overall brand experience and attract attention on store shelves. ### Sectors Adopting This - **Liquor and Spirits:** The liquor and spirits industry can explore creating higher-alcohol products and unique packaging to offer consumers distinctive flavor experiences and stand out in the market. - **Luxury Goods:** Luxury brands can create special edition runs of their products with unique packaging to create a sense of exclusivity and appeal to high-end consumers. - **Design and Packaging:** Design and packaging companies have an opportunity to collaborate with liquor brands to create visually stunning and innovative packaging for their special edition runs. ## Related on Trend Hunter - [Robust Cask-Strength Whiskies](https://www.trendhunter.com/trends/caskstrength-whiskies.md) - [Stout Cask-Finished Whiskeys](https://www.trendhunter.com/trends/smokehead-twisted-stout.md) - [Intensely Flavorful Scotch Whiskies](https://www.trendhunter.com/trends/octomore-15-series.md) - [Myth-Inspired Scotch Whiskeys](https://www.trendhunter.com/trends/bowmore-no-corners-to-hide.md) - [Smashable Whisky Packaging](https://www.trendhunter.com/trends/the-51.md) - [81-Year-Old Single Malt Scotches](https://www.trendhunter.com/trends/the-macallan-reach-single-malt.md) - [Rich Single-Malt Whiskies](https://www.trendhunter.com/trends/tomintoul-single-malt.md) - [Superhero-Inspired Whiskys](https://www.trendhunter.com/trends/inishtree-speyside-single-malt.md) - [Exceptional Malt Scotch Whiskies](https://www.trendhunter.com/trends/octomore-series.md)