# Fashionable Canine Companions The Thomas Schenk ‘Best Friends' Photoshoot By Luisa Amanda Gomes | Published 2010-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thomas-schenk-best-friends References: [fashiongonerogue](http://fashiongonerogue.com/2010/02/best-friends-karolin-wolter-by-thomas-schenk/) & [art-dept](http://www.art-dept.com/artists/schenk/) The Thomas Schenk 'Best Friends' photoshoot for [Vogue](https://www.trendhunter.com/trends/what-supp-co) Germany is certainly something I would call interesting. The photographer has paired up the leggy model Karolin Wolter with all sorts of breeds of canine for this photoshoot. This certainly puts a new spin on the phrase, "man's best friend." Though these images may not appeal to all viewers, I'm sure dog lovers will find this to be something they can appreciate. **Implications** - As the [pet-inspired industry](https://www.trendhunter.com/trends/animal-intelligence) continues to exponentially expand, advertising and marketing that is increasingly targeted towards pet owners is sure to become increasingly commonplace. With that in mind, this Thomas Schenk 'Best Friends' ad is sure to appeal to the [millions of pet-loving fashionistas](https://www.trendhunter.com/trends/adidas-originals-pet-collection) in the world. Businesses looking to get in on the ground floor of a major consumer phenomenon would be wise to take note. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Pet-inspired Advertising:** The Thomas Schenk 'Best Friends' ad showcases the potential for targeted marketing towards pet owners, tapping into the growing pet-inspired industry. - **Exponential Expansion of Pet-inspired Industry:** The increasing popularity of pet-related products and services presents disruptive innovation opportunities for businesses to cater to the needs and preferences of pet owners. - **Fashionable Canine Companions:** The Thomas Schenk 'Best Friends' photoshoot highlights the trend of incorporating dogs into fashion campaigns, indicating potential collaborations between fashion and pet industries. ### Where This Applies - **Fashion Industry:** Fashion brands can explore partnerships with pet-related businesses or incorporate pets into their campaigns to tap into the pet-loving consumer base. - **Marketing and Advertising Industry:** The pet-inspired industry presents a significant market for advertising and marketing agencies to develop targeted campaigns that appeal to pet owners. - **Pet Industry:** The pet industry can seize the opportunity to collaborate with fashion brands or explore innovative products and services that intersect with fashion trends and pet ownership. ## Related on Trend Hunter - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Dog-Focused Retail Experiences](https://www.trendhunter.com/trends/i-love-you-like-a-dog.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md) - [Pet Lifestyle Series](https://www.trendhunter.com/trends/the-original-1-1.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md)