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# Modernly Masculine Editorials
Thomas Lohr Captures a Contemporary Take on Traditional Style

By John Ibbitson | Published 2012-02-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/thomas-lohr1
References: [fuckingyoung.es](http://fuckingyoung.es/untitled-59/) & [fuckingyoung.es](http://fuckingyoung.es)

In this classic menswear fashion editorial, photographer Thomas Lohr shows off his artistic ability to create a spread for L’Officiel Hommes Italia magazine that may remind you of the kind you remeber seeing in one of your father's old almanac subscriptions.

Model Andre Feulner stars in these scenes and is styled by Dar­ryl Rodrigues with pieces from Dsquared, the [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists) Collection and [Dior Homme](https://www.trendhunter.com/trends/otani) among many others. The result, in a series of captures featuring [contemporary suited separates and casual wear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) that are stylish, dapper and refined, but, more importantly, masculine and wearable. So if you're looking for some style inspiration that will get you noticed for the right reasons, then check out this photography from Thomas Lohr.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 72% | Activity: 36% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Classic Menswear Fashion:** Disruptive innovation opportunity: Develop modern technology-infused fabrics and materials to revitalize the classic menswear industry.
- **Contemporary Suited Separates:** Disruptive innovation opportunity: Create customizable and sustainable wardrobe solutions for the growing demand of contemporary menswear.
- **Masculine and Wearable Style:** Disruptive innovation opportunity: Design gender-inclusive fashion lines that redefine traditional concepts of masculinity and allow for self-expression.

### Sectors Adopting This

- **Fashion Photography:** Disruptive innovation opportunity: Utilize AI-powered image recognition and analysis technology to streamline and automate the fashion photography process.
- **Menswear Fashion:** Disruptive innovation opportunity: Integrate wearable technology into men's fashion to enhance functionality and create new aesthetic possibilities.
- **Style Inspiration:** Disruptive innovation opportunity: Develop virtual reality and augmented reality platforms to provide immersive and personalized style inspiration experiences.

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