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# Souvenir Journals
Thomas Kalak's 'World Trip Goodies' is a Photographic Study of Souvenirs

By Suzie Wong | Published 2010-07-28 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/thomas-kalak-world-trip-goodies
References: [rupapublishing](http://www.rupapublishing.com/shop/products/en/Books/Photography/Weltstuecke-World-Trip-Goodies.html)

Who hasn't brought home a souvenir or two from his or her travels? From culinary delights to useless presents, souvenirs are always regarded with high personal value, and this is illustrated in author and globe-trotter Thomas Kalak's 'World Trip Goodies' book.

Kalak has presented his special passion for collecting souvenirs in a book that resembles an oversized passport. The ["Weltstücke"](http://www.rupapublishing.com/shop/products/en/Books/Photography/Weltstuecke-World-Trip-Goodies.html) presents Kalak's travels through the goodies that he has collected, and delivers an interesting look into our souvenir culture. It's a must-have!

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 23% | Activity: 3% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Souvenir Culture:** Opportunity for businesses to innovate and create unique, personalized souvenirs that resonate with travelers.
- **Photographic Souvenir Books:** Opportunity for photographers and authors to create visually appealing books that showcase souvenirs from around the world.
- **Passport-inspired Design:** Opportunity for designers to incorporate passport-inspired design elements into products and packaging, creating a sense of wanderlust and adventure.

### Industries Being Reshaped

- **Tourism:** Tourism industry can capitalize on the souvenir culture trend by offering unique, locally sourced souvenirs.
- **Publishing:** Publishing industry can explore the market for visually appealing souvenir books that cater to travel enthusiasts.
- **Design:** Design industry can leverage passport-inspired design elements in product design, creating a sense of wanderlust for consumers.

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