# Adult Playground Installations Thomas Heatherwick puts his 'Spun' Chair to Artistic Use By Meghan Young | Published 2010-09-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/thomas-heatherwick References: [contemporist](http://www.contemporist.com/2010/09/18/thomas-heatherwicks-spun-installation-in-london-video/) & [heatherwick](http://www.heatherwick.com/) Sometimes a good idea can go quite the distance, just ask Thomas Heatherwick. You may have heard about his ['Spun' chair](http://www.trendhunter.com/trends/thomas-heatherwicks-spun-chair) before, but this art installation takes furniture design up a notch. Located in London’s Southbank Centre Square, Thomas Heatherwick has put together this [interactive installation](https://www.trendhunter.com/trends/moment-installation) to celebrate the opening of London Design Week. Check out the video above; those people look like kids at a carnival! ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 65% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Art Installations:** Opportunity for businesses to create immersive and engaging art installations that attract and captivate audiences. - **Playful Design:** Prospects for businesses to incorporate playfulness and interactivity into their designs, products, and services. - **Experiential Marketing:** Potential for businesses to create interactive and memorable marketing experiences to connect with their target audience. ### Where This Applies - **Art and Design:** Disruptive innovation opportunities for art and design industries to explore new ways of engaging with audiences through interactive installations. - **Furniture Design:** Potential for furniture designers to create innovative and playful designs that enhance user experience. - **Marketing and Advertising:** Opportunities for marketing and advertising agencies to develop experiential campaigns that leave a lasting impression on consumers. ## Related on Trend Hunter - [Sizable Chair Installations](https://www.trendhunter.com/trends/chair-installation.md) - [Imaginative Modern Outdoor Furniture](https://www.trendhunter.com/trends/inside-collection.md) - [Swivelling Marbled Chairs](https://www.trendhunter.com/trends/landmark-project.md) - [Distorted Furniture Street Art](https://www.trendhunter.com/trends/first-kiss-at-last-light.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Doll-Inspired Modern Installations](https://www.trendhunter.com/trends/pavilions-of-wonder.md) - [Playful Public Seating Designs](https://www.trendhunter.com/trends/playful-public-seating.md) - [Rotating Solar Powered Benches](https://www.trendhunter.com/trends/eness-1.md) - [Decorative Gigantic Chairs](https://www.trendhunter.com/trends/yinka-ilori2.md)