# Boldness-Favoring Travel Ads This Thomas Cook Ad Will Resonate with Busy Young Parents By Rebecca Byers | Published 2016-01-18 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/thomas-cook-ad References: [adweek](http://www.adweek.com/adfreak/if-youre-having-much-fun-vacation-kid-ad-youre-doing-it-right-168710) Using music by Tam Cooper, this Thomas Cook ad speaks to the real purpose of going on vacation. Focusing on the invigorating elements of the [travel lifestyle](https://www.trendhunter.com/trends/cinematic-travel-campaign), the scene opens up on a young boy in the midst of announcing his presence on the pool deck with plenty of personality. The "Be Bold" campaign is targeted at [families](https://www.trendhunter.com/trends/joyful-chaos-family), and specifically speaks to parents concerned that their kids won't have fun on vacation. Any parent knows that if a child isn't enjoying themselves on vacation, it will prove difficult for the parent themselves to relax and kick back. The 60-second long "Be Bold" clip was created by agency Albion London and does a great job of providing an original spot in [the travel space](https://www.trendhunter.com/trends/bookingyeah-campaign) that speaks directly to parents. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Boldness-favoring Travel Ads:** Disruptive innovation opportunity: Create bold travel advertisements that specifically address the concerns of young parents and provide unique, invigorating experiences for families. - **Targeting Families:** Disruptive innovation opportunity: Develop marketing campaigns and travel packages that specifically target families and address common concerns, ensuring that both parents and children have an enjoyable vacation. - **Originality in Travel Advertising:** Disruptive innovation opportunity: Design original travel advertisements that stand out in the crowded travel space by focusing on unique and relatable aspects of the travel lifestyle, capturing the attention of potential customers. ### Sectors Adopting This - **Travel and Tourism:** Disruptive innovation opportunity: Introduce innovative services and offerings in the travel and tourism industry that cater to the needs and desires of young parents, providing memorable and enjoyable experiences for the whole family. - **Advertising and Marketing:** Disruptive innovation opportunity: Develop new advertising and marketing strategies that specifically target families, effectively communicating the value and benefits of travel experiences to parents and addressing their concerns. - **Creative Agencies:** Disruptive innovation opportunity: Collaborate with travel brands and companies to create original and impactful advertisements that resonate with target audiences, offering unique perspectives and storytelling approaches in the creative agency industry. ## Related on Trend Hunter - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Parent-Focused TV Campaigns](https://www.trendhunter.com/trends/naturefresh.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md)