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# Monogram Luxe Puffer Coats
Burberry Unveils a Capsule of Jackets in the Thumas Burberry Pattern

By Amy Duong | Published 2019-10-30 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/thomas-burberry
References: [hypebeast](https://hypebeast.com/2019/10/burberry-monogram-print-puffer-jacket-grey-multicolor-forest-green-release) & [hypebeast](https://hypebeast.com/2019/10/burberry-monogram-print-puffer-jacket-grey-multicolor-forest-green-release)

Luxury fashion house Burberry introduces a new and colorful collection of puffer jackets -- all of which are adorned in the Thomas Burberry monogram print. This print was originally showcased for the first time as a part of the new guard by Ricardo Tisci. The 'B' boasts an inflated design to take a more playful angle of the sophisticated logo design.

In addition to the puffer jackets, the logo has already been seen on pieces such as the [stocky sneakers, boots](https://www.trendhunter.com/trends/burberry-classics), and sherpa fleece jackets. The coats are filled with [goose down for warmth](https://www.trendhunter.com/trends/eiderdown-puffer-jacket) with a detachable hood to change the silhouette of the outerwear. The colorways include 'Forest Green,' 'Steel Gray, ' and 'Multicolor.' There are two pockets on the sides of the jacket and one interior pocket to round out the design.

Image Credit: Burberry

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 59% | Activity: 32% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Key Themes Behind This Trend

- **Colorful Puffer Jackets:** Disruptive innovation opportunity: Explore customization options for puffer jackets with unique and vibrant designs.
- **Monogram Print Fashion:** Disruptive innovation opportunity: Integrate monogram prints into various fashion items for a stylish and personalized touch.
- **Inflated Logo Design:** Disruptive innovation opportunity: Experiment with playful and exaggerated logo designs to create a bold and eye-catching aesthetic.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Utilize technology to create sustainable and eco-friendly fashion alternatives.
- **Outerwear:** Disruptive innovation opportunity: Develop advanced materials and insulation technologies to enhance the functionality of outerwear garments.
- **Luxury Goods:** Disruptive innovation opportunity: Incorporate cutting-edge technology and craftsmanship to create premium luxury products with unique design elements.

## Related on Trend Hunter

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- [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md)
- [Timeless Clothing Collections](https://www.trendhunter.com/trends/burberry-classics.md)
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- [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md)
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