# 3D Book Art Thomas Allen's 'Uncovered' Gives you an Alternative Look at Old Books By Vittoria Natarelli | Published 2010-08-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/thomas-allens-uncovered References: [toxel](http://www.toxel.com/inspiration/2010/08/15/3d-art-made-from-book-covers/) & [amazon](http://www.amazon.com/Thomas-Allen-Uncovered/dp/1597110531?tag=trenhunt0f-20) Thomas Allen's 'Uncovered' is a series of photographs with an interesting subject. Allen creates [three-dimensional art](https://www.trendhunter.com/trends/fragmenti) by cutting out characters from [old book covers](https://www.trendhunter.com/trends/the-outside-book) and positioning them into [mini scenes](https://www.trendhunter.com/trends/mini-sculptures). When the camera captures the set, it appears as though they are still shots from an old film. Be sure to check out Thomas Allen's 'Uncovered' series in the featured gallery and see some of these amazing photo works for yourselves. **Implications** - This artwork uses the power of seduction and sexual appeal in order to attract attention from onlookers. Businesses would be wise to use the same tactics in order to appeal to the busy consumer. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What Makes This Trend Stand Out - **3D Book Art:** Creating three-dimensional art by using cutouts from old book covers presents an opportunity for artists to experiment with new forms of media beyond traditional mediums. - **Alternative Imagery:** By using unconventional and unexpected imagery, artists can create a more memorable and lasting impression, which businesses can leverage for brand recognition. - **Seduction Marketing:** Incorporating elements of seduction and sexual appeal in advertising campaigns could be a disruptive innovation opportunity for companies seeking to differentiate their products from the competition. ### Sectors Adopting This - **Art and Design:** The art and design industry may benefit from the rise of 3D book art, as artists may find new ways to incorporate this technique into their work. - **Publishing:** As the idea of repurposing old book covers through 3D art continues to gain popularity, the publishing industry could explore new ways to utilize their back catalog of covers for artistic purposes. - **Marketing and Advertising:** Integrating unconventional imagery and seduction marketing tactics into advertising campaigns may disrupt traditional marketing approaches and capture consumer attention. ## Related on Trend Hunter - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Electronic 3D Book Concepts](https://www.trendhunter.com/trends/bbook.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Geometric Sculpture Boxes](https://www.trendhunter.com/trends/illusion-box.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Timeless Photo Books](https://www.trendhunter.com/trends/photos-by-artkive.md) - [Customizable Book Portraits](https://www.trendhunter.com/trends/lagom-collection1.md) - [Geometric Wooden Art Sculptures](https://www.trendhunter.com/trends/aleph-geddis.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)