# Kaleidoscopic Street Collages These Thom Thom Billboard Artwork Redefine Traditional Advertising By Corinne Guirgis | Published 2011-06-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/thom-thom-billboard-artwork References: [trendland.net](http://trendland.net/2011/06/01/thom-thom-billboard-art/) & [flickr](http://www.flickr.com/photos/tom_tom_hephaestus/) This exquisite Thom Thom [billboard artwork](https://www.trendhunter.com/trends/dreamies-treats) is unique among street art pieces. Collage work of this nature is striking and impactful. Working only on billboards with particular advertisements, usually the ones that feature beautiful women, the artist cuts, slashes, slices, and re-sticks their pieces -- reorganizing the ad message to upgrade it into meaningful street art. The works required long hours and extreme patience, but all was not lost as the public nature of the art allowed Thom Thom to explain to curious onlookers the inner-workings of his craft. This element of understanding from viewers is so important to Thom Thom that the video above was made so that he could share his slow and delicate process of artistic genius with audiences unable to experience it in realtime. Colorful, brilliant and thought-provoking, the [Thom Thom Billboard](https://www.trendhunter.com/trends/thom-browne-4) artwork is street art with a meaning and a message. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 87% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Billboard Ads:** Collage artwork that intentionally alters the visual message of ads on billboards could inspire more interactive and engaging billboard ads. - **Street Art Advertising:** The fusion of street art and advertising could emerge as a growing trend, creating new possibilities for visual messaging and cultural impact. - **Exploration of Public Spaces:** The use of public spaces as an outlet for artistic expression and cultural commentary could gain momentum as a trend and provide opportunities for meaningful engagement with the community. ### Sectors Adopting This - **Outdoor Advertising:** Innovation in outdoor advertising could leverage street art and human creativity to make ads more engaging and culturally significant. - **Art Galleries:** The incorporation of street art into traditional art galleries could create new channels for artistic expression and cultural messaging. - **Branding and Marketing Agencies:** Collaboration between street artists and branding/marketing agencies could lead to innovative and impactful approaches to visual messaging and cultural commentary in advertising. ## Related on Trend Hunter - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Distorted Furniture Street Art](https://www.trendhunter.com/trends/first-kiss-at-last-light.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Paper-Made Mosaic Artwork](https://www.trendhunter.com/trends/real-life-architecture-exhibition.md)