# Lively Reinterpreted Apparel Thom Browne Pays Homage to California in a Saks Fifth Avenue Capsule By Kanesa D | Published 2024-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/thom-browne-6 References: [redcarpet-fashionawards](https://www.redcarpet-fashionawards.com/2024/04/05/saks-and-thom-browne-celebrate-capsule-collection-launch/) & [saksfifthavenue](https://www.saksfifthavenue.com/)  Thom [Browne's](https://www.trendhunter.com/trends/high-winter) latest capsule collection is a vibrant tribute to the playful essence of California. This exclusive collection encompasses women's ready-to-wear, footwear, and handbags, all infused with lively hues and imaginative reinterpretations of iconic silhouettes. The collaboration introduces a new tweed fabric developed specifically for this partnership. To mark the launch of this exciting collaboration, Thom Browne has transformed [Saks Fifth](https://www.trendhunter.com/trends/boucl-alpaca-dropped-shoulder-aviator-jacket) Avenue Beverly Hills into a captivating experience. Immersive visual installations throughout the store immerse customers in the world of Thom Browne, showcasing the brand's creative vision and distinctive aesthetic. A highlight of the collaboration is the introduction of a [made-to-order animal handbag activation](https://www.trendhunter.com/trends/phillip-lim-1), a first-time offering at Saks Fifth Avenue as part of the partnership. This unique activation allows customers to customize their own animal-inspired handbags, adding a bespoke touch to their Thom Browne collection. Image Credit: Victoria Fox ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 32% | Activity: 34% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Colorful Capsule Collections:** Brands are infusing their collections with lively hues to create vibrant and playful apparel lines. - **Immersive Retail Experiences:** Retailers are using visual installations to transform stores into captivating destinations for customers. - **Customized Luxury Accessories:** Luxury brands are offering made-to-order options for personalized and bespoke handbag designs. ### Where This Applies - **Fashion Retail:** The fashion retail sector can explore the use of immersive experiences to enhance the shopping journey for customers. - **Luxury Accessories:** Luxury accessory brands have the opportunity to innovate by introducing customizable options for discerning clientele. - **Textile Development:** Textile companies could focus on creating unique fabrics tailored for exclusive collaborations in the fashion industry. ## Related on Trend Hunter - [Refined High-End Fashion Runways](https://www.trendhunter.com/trends/fall-2026-readytowear.md) - [Preppy Co-Ed Luxe Fashion](https://www.trendhunter.com/trends/20thanniversary-line.md) - [Heritage Winter Collections](https://www.trendhunter.com/trends/high-winter.md) - [Mid-Century Luxe Fashion Stores](https://www.trendhunter.com/trends/thom-browne-4.md) - [Whale-Shaped Dynamic Luxury Bags](https://www.trendhunter.com/trends/whale-baguette-bag.md) - [Text-Forward Fashion Capsules](https://www.trendhunter.com/trends/veronica-beard-taps-thomas-llu.md) - [Fashion Designer Bedding Collections](https://www.trendhunter.com/trends/thom-browne-bedding-collection.md) - [Reflective Art-Inspired Capsules](https://www.trendhunter.com/trends/mungo-thomson-x-sacai.md) - [Resort Fashion Collaborations](https://www.trendhunter.com/trends/orlebar-brown-x-vea-newport-beach.md)