# Turnkey Experiential Retail Spaces thisopenspace Launched the 'Sleepover' Concept Store in Toronto By Riley von Niessen | Published 2017-10-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/thisopenspace References: [thisopenspace](http://www.thisopenspace.com) & [sleepover.xyz](https://www.sleepover.xyz/) thisopenspace is a real estate technology start-up that offers brands a space to showcase their offerings in unique concept stores that suit particular themes. As thisopenspace only charges brands between $250 and $10,000 per month depending on their size and the space they require, it functions as a more cost-effective alternative to permanent store buildings. In addition, the start-up supplies brands with merchandising, staffing, marketing, and a POS system that's powered by [Shopify](https://www.trendhunter.com/trends/glossier-and-shop). The first pop-up, called 'Sleepover,' is said to honor the "Ritual of Sleep," and features a total of 35 different brands that complement one another. Some of the notable brand names include Canadian mattress maker Endy, modern marijuana lifestyle brand [Tokyo Smoke](https://www.trendhunter.com/trends/tokyo-popups), and Indigenous-owned moccasin company Manitobah Mukluks. With so many products featured, consumers can access the [Queen Street West](https://www.trendhunter.com/trends/queens-cross-food-hall) pop-up until the end of December to seek new methods of recuperating and improving their general health as a result. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Concept Store Retailing:** Brands can take advantage of cost-effective alternative store buildings and utilize full-suite management services for temporary retail spaces. - **Pop-up Merchandising:** Pop-up stores are becoming a popular trend as they bring together related brands and offer unique experiences to consumers. - **Retail Technology:** Real estate startups are developing new technologies to enable brands to have a physical retail presence without the high cost of permanent brick and mortar stores. ### Sectors Adopting This - **Retail:** The retail industry can explore the concept of offering unique and affordable retail spaces to brands that complement one another while including full-suite management services. - **Real Estate:** Real estate technology startups can innovate and develop new ways to offer unique, temporary retail spaces to brands and offer them management services to make the process seamless. - **Marketing:** Marketing firms can offer services to unique brands to collaborate and promote the customer experience at pop-up merchandising events where complementary products share the same space. ## Related on Trend Hunter - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md) - [Pop-Up Event Companies](https://www.trendhunter.com/trends/steel-space-concepts.md) - [Hypermarket Sleepover Experiences](https://www.trendhunter.com/trends/carrenight.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Experimental Design Pop-Ups](https://www.trendhunter.com/trends/space10-launched.md) - [Constellation-Inspired Luxury Pop-Ups](https://www.trendhunter.com/trends/winter-constellation.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md)