# Social Media Sushi Payments Milan's ThisIsNotaSushibar Offers Discounts Based on Follower Counts By Laura McQuarrie | Published 2018-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thisisnotasushibar References: [prexamples](https://www.prexamples.com/2018/10/the-bill-in-this-italian-restaurant-varies-depending-on-your-instagram-following/) & [thisisnotasushibar](https://www.thisisnotasushibar.com/) ThisIsNotaSushibar is a new restaurant in Milan that offers discounts to diners based on their [Instagram](https://www.trendhunter.com/trends/giadzys-exciting-giveaway) follower count. After one has received their order, taken a picture of the dish and tagged the brand on Instagram, the next dish—or next few dishes—a patron orders may be free. As ThisIsNotaSushibar is a new restaurant, this system is being used to generate buzz through social media and encourage people to get rewarded for something they already likely do—[taking pictures of their food](https://www.trendhunter.com/trends/foodfocused-social-platform). Instagram users with a following of 1,000 to 5,000 users have the chance to get a complimentary plate of [sushi or sashimi](https://www.trendhunter.com/trends/sushi-masu), while those with up to 100,000 followers can claim up to eight plates of food on the house. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 63% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Social Media Discounts:** Implementing social media incentives such as discounts based on follower counts can increase online engagement and customer loyalty. - **User-generated Content (UGC):** Encouraging customers to share their experiences on social media can generate buzz and provide valuable UGC for promotional materials. - **Gamification:** Incorporating a game-like element of chance in promotions like free dishes for customers can attract more customers and make the dining experience more fun. ### Industries Being Reshaped - **Restaurants:** Restaurants can leverage social media to increase brand awareness, customer engagement, and loyalty by implementing promotions that reward customers for sharing their experiences on social media. - **Social Media Platforms:** Social media platforms can partner with restaurants to offer incentives like discounts to users who share content on their platform, increasing user engagement and platform usage. - **Marketing and Advertising:** Marketing and advertising agencies can work with restaurants to create effective social media campaigns that encourage customers to share content on social media and increase brand awareness and engagement. ## Related on Trend Hunter - [Improved Sushi Rewards Apps](https://www.trendhunter.com/trends/sushi-rewards-apps.md) - [Upscale Culinary Lounges](https://www.trendhunter.com/trends/casa-chi.md) - [Elevated Restaurant Sushi Experiences](https://www.trendhunter.com/trends/sushi-experience.md) - [Immersive Restaurant Rewards App](https://www.trendhunter.com/trends/bella-italia-1.md) - [Foodie Social Platforms](https://www.trendhunter.com/trends/dineit.md) - [Space Tourism-Inspired Restaurants](https://www.trendhunter.com/trends/ichi-station.md) - [Sushi-Themed Sneaker Silhouettes](https://www.trendhunter.com/trends/menulog.md) - [Foodie Networking Apps](https://www.trendhunter.com/trends/yourtable.md) - [Advanced Sushi Restaurant Layouts](https://www.trendhunter.com/trends/kura-sushi.md)