# Effortless 90s-Inspired Spring Streetwear thisisneverthat Presents its New Collection for SS23 By Amy Duong | Published 2023-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/thisisneverthat-4 References: [highsnobiety](https://www.highsnobiety.com/p/thisisneverthat-spring-summer-2023-collection/) & [intl.thisisneverthat](https://intl.thisisneverthat.com/) South Korean fashion imprint [thisisneverthat](https://www.trendhunter.com/trends/dickies-x-thisisneverthat-ss26) presents a look at its newest design made for the Spring/Summer 2023 season with bright themes. The overall inspiration stems from the spirit of the 90s -- this can be seen through the selection of sporty jerseys, print-centric buttoned tops, Oxford shirts, cargo trousers, BBQ shorts, and more. The company taps Argyle to help with short-sleeve tops in preparation for the warmer seasons ahead. Additionally, there are also lightweight pieces for seasonal transition along with cozy hoodies and pullovers. All of these are designed with a seasonal tonal palette and decorated with retro graphics. Other collaborations in this seasonal collection include the premium contributions of [Gramicci](https://www.trendhunter.com/trends/gramicci-spring-summer-2024), Suicoke, and [New Balance](https://www.trendhunter.com/trends/made-in-usa-season-3). Image Credit: thisisneverthat ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 90% | Activity: 70% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **90s-inspired Fashion:** Opportunities for disruptive innovation include retro reimaginations of popular fashion trends from the 1990s. - **Collaborations with Established Brands:** Opportunities for disruptive innovation include partnering with established brands to offer premium contributions to product lines. - **Seasonal Tonal Palettes:** Opportunities for disruptive innovation include developing unique seasonal tonal palettes to create cohesive, seasonal collections. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from incorporating nostalgic 90s themes and partnering with established brands to offer premium contributions. - **Sportswear:** The sportswear industry can benefit from offering retro-inspired jerseys and cargo trousers to tap into the growing popularity of 90s nostalgia. - **Footwear:** The footwear industry can benefit from collaborations with emerging fashion brands to create limited-edition, fashion-forward designs. ## Related on Trend Hunter - [Workwear Street Capsules](https://www.trendhunter.com/trends/dickies-x-thisisneverthat-ss26.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Spring-Ready Tranquil Fashion](https://www.trendhunter.com/trends/nanamica-2.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md)