# Umbrellas In Wine Bottles The "Is.A.Brella" Is Alcohol-Free Fun For Fashionistas By Elit Alice | Published 2009-01-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/this-wine-isabrella-umbrella-in-a-wine-bottle References: [elitalice](http://www.elitalice.com/2009/01/23/wine_bottle_umbrella/) & [ofess](http://www.ofess.com) There is hardly anything more disappointing than a [wine bottle with zero alcohol](https://www.trendhunter.com/trends/eisberg-grenache-ros), but this is an exception. These [colourful wine bottles](https://www.trendhunter.com/trends/ceci-1938) contain no wine at all, but they do house [hidden umbrellas](https://www.trendhunter.com/trends/weatherman-puppies-golf). They're the perfect way to make someone smile on a rainy day! The funnily named *is.a.brella* is the product of **OFESS**, a deign company from Hong Kong. The umbrellas are available in more colours and patterns than you can imagine. A deluxe version is also available and comes in a gift box. The good news? It can be used without restriction. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 44% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Hidden Umbrella Packaging:** Design companies could create more products with hidden functionality in their packaging to surprise and delight customers. - **Novelty Umbrellas:** There is potential for a market of unique and eye-catching umbrellas that serve as both practical and fashionable items. - **Upscale Novelty Gifts:** Design companies could focus on creating more high-end novelty items like the deluxe is.a.brella gift box to appeal to a luxury market. ### Industries Being Reshaped - **Alcohol and Beverage Packaging:** Companies in the beverage industry could explore unique packaging designs that incorporate surprising elements for customers. - **Fashion Accessories:** Designers in the fashion industry could experiment with incorporating umbrellas in their products as both a practical and stylish accessory. - **Gift and Novelty Items:** Companies that specialize in novelty gift items could explore creating more upscale and unique products to appeal to a luxury market. ## Related on Trend Hunter - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Reusable Aperitif Bottles](https://www.trendhunter.com/trends/ghia.md) - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [Alcohol-Free European Wines](https://www.trendhunter.com/trends/vintense.md) - [Aromatic Alcohol-Free Wines](https://www.trendhunter.com/trends/wolf-blass-zero.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md) - [Non-Alcoholic Fermented Wines](https://www.trendhunter.com/trends/three-spirits.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md)