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# Fully Flowered Faces
The Vogue Japan ‘This Soft Embrace' Shoot Blooms With Orchid Opul

By Regan Canie | Published 2011-10-04 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/this-soft-embrace
References: [anneofcarversville](http://www.anneofcarversville.com/sensuality/2011/9/29/edita-vilkeviciute-slve-sundsb-vogue-japan-november-2011-bea.html) & [vogue.co.jp](http://www.vogue.co.jp/)

April showers are what usually bring the flowers, so if you’re wondering what will give fall the blooming boost it lacks, look to the Vogue Japan ‘This Soft Embrace’ editorial.

The pictorial features a bouquet of beautiful looks with Model Edita Vilkeviciute striking seductive poses and using only orchids as props while being photographed by Solve Sundsbo. The relevant use of floral arrangement refers to the fact that orchids are a plant with the most diverse range of different species, each of which adapt to attract pollination causing the sole purpose of their beauty to be an offering or temptation.

Just when you thought you might just be ready for the snow to fall and cover up the colors of summer, the Vogue Japan ‘This Soft Embrace’ gives one more shot of chic blossoming bliss.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 68% | Activity: 46% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What's Driving This Trend

- **Floral Arrangement:** Disruptive innovation opportunities lie in creating new and unique ways to incorporate floral arrangements in fashion shoots and editorials.
- **Orchid Opulence:** There is potential for disruptive innovation in the luxury industry by exploring the opulence and allure of orchids in products and experiences.
- **Seasonal Adaptation:** The fashion industry can find disruptive innovation opportunities by bridging the gap between seasonal transitions and incorporating unique elements like orchids in their designs.

### Who This Affects Most

- **Fashion Photography:** Disruptive innovation opportunities exist in the fashion photography industry by experimenting with different props, such as orchids, to create captivating visuals.
- **Luxury:** The luxury industry can explore disruptive innovation by incorporating the elegance and beauty of orchids into their high-end products and services.
- **Fashion Design:** Disruptive innovation opportunities exist for fashion designers to create unique and captivating designs inspired by the allure and adaptability of orchids.

## Related on Trend Hunter

- [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md)
- [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md)
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- [Flower-Inspired Enveloping Furniture](https://www.trendhunter.com/trends/flore.md)
- [Brown Orchid Perfumes](https://www.trendhunter.com/trends/brown-flowers-by-ds-durga.md)
- [Dark Aesthetic Floral Bouquets](https://www.trendhunter.com/trends/kill-them-with-kindness.md)
- [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)
