# Charity-Supporting Tees 'This Shirt Helps' Lets Customers Choose What Matters to Them By Andrew Robertson | Published 2012-04-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/this-shirt-helps References: [roozt](http://www.roozt.com/ThisShirtHelps/about_company.php?osCsid=a871c5247907451b81563e602b6a9b33) & [thisshirthelps](http://www.thisshirthelps.com/) Created in order to direct the wealth of consumer purchases towards [ethical causes](https://www.trendhunter.com/trends/iclothing), 'This Shirt Helps' makes it easy for buyers to see just how much of a difference they are making when they buy a [quality shirt](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand). The consumer has the option to choose which cause they want to support, as this ensures their purchase is going towards something they are passionate about and want to help out with. Whether it's a month of schooling or a one-year supply of clean water, This Shirt Helps is dedicated towards making your purchase have a positive impact and asking "what matters to you?" **Contact Information** This Shirt Helps Via [Facebook](http://www.facebook.com/thisshirthelps) This Shirt Helps Via [Twitter](https://twitter.com/#!/thisshirthelps) This Shirt Helps [Blog](http://www.thisshirthelps.com/blog) ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Consumerism:** This trend presents disruptive innovation opportunities for businesses to align their products with various ethical causes. - **Customizable Philanthropy:** This trend provides disruptive innovation opportunities for companies to offer customizable options for customers to support causes they are passionate about. - **Transparent Impact:** This trend creates disruptive innovation opportunities for businesses to showcase the tangible difference their products make in supporting charitable causes. ### Sectors Adopting This - **Fashion:** In the fashion industry, companies can explore disruptive innovation opportunities by incorporating ethical causes and customizable philanthropy into their product offerings. - **E-commerce:** In the e-commerce industry, there is potential for disruptive innovation by creating platforms that allow customers to easily support a variety of charitable causes. - **Social Impact:** The social impact industry can leverage the trend of transparent impact to showcase the measurable difference their initiatives make and attract more support. ## Related on Trend Hunter - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Youth Mental Health-Supporting Shirts](https://www.trendhunter.com/trends/kids-help-phone.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md)