# Urban Bohemian Captures The 'This Place is Your Space' Editorial is Casual and Carefree By Meghan Young | Published 2012-05-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/this-place-is-your-space References: [fashiongonerogue](http://fashiongonerogue.com/hannah-holman-julia-nobis-zippora-sojourner-morrell-cara-stricker-lovewant-5/) & [lovewantmagazine.tumblr](http://lovewantmagazine.tumblr.com/) The 'This Place is Your Space' editorial captures the [urban bohemian](https://www.trendhunter.com/trends/back-to-the-city). Shot in a candid light for fifth issue of LoveWant Magazine, models Hannah Holman, Julia Nobis, Zippora Seven, Alexandra Richards and Sojourner Morrell roam around city streets in a playful and carefree manner. Clad in [casual, billowing outfits](https://www.trendhunter.com/trends/velvet-heat) bedecked with vintage-inspired accessories, their youthful outlook will inspire readers to let loose and have some free-spirited fun this summer season. Shot by Australian photographer Cara Stricker, the This Place is Your Space editorial is filled with lo-fi images, which captures the mood of the photoshoot perfectly. It was styled by Zara Mirkin. Showing off a lighter side of fashion, Mirkin put together outfits teeming with [simple tees](https://www.trendhunter.com/trends/knys-fall-2025) and inspired by lingerie. Tousled locks and natural faces on all the girls perfect the looks. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 85% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Urban Bohemian Style:** Fashion brands can create bohemian-inspired collections filled with billowing outfits and vintage-inspired accessories to cater to younger audiences. - **Lo-fi Photography:** Photographers can experiment with lo-fi photography for editorial shoots, offering a refreshing and unpolished take on fashion photography. - **Free-spirited Lifestyle Movement:** Brands can tap into the free-spirited lifestyle movement and promote carefree living through partnerships with influencers and brand ambassadors. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the urban bohemian trend by incorporating lighter and more relaxed clothing options for summer seasons. - **Photography:** The photography industry can disrupt the status quo by experimenting with unconventional photography techniques, such as lo-fi photography, for editorial shoots. - **Influencer Marketing:** The lifestyle movement towards a free-spirited outlook creates opportunities for brands to collaborate with influencers that share the same values to promote their products or services. ## Related on Trend Hunter - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)