# Pecan Vegan Milks This PKN is an All-New Kind of Nut-Based Dairy Milk Alternative By Niko Pajkovic | Published 2021-10-18 | Updated 2021-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/this-pkn References: [vegnews](https://vegnews.com/2021/10/vegan-pecan-milk-this-pkn) & [thispkn](https://thispkn.com/)  Lifestock has launched 'THIS PKN,' a new shelf-stable vegan milk made from pecan nuts. While almond and macadamia have been the go-to source for several popular nut-based drinks, few companies have yet to explore the use of pecans, allowing Lifestock to differentiate itself from other [dairy-free milk brands](https://www.trendhunter.com/trends/elmhurst-1925-unsweetened). “Consumers who are looking for a locally sourced, richly flavored, sustainable, and nutritious choice will find it with THIS PKN. We can’t wait to welcome pecan fans and non-dairy consumers alike to join [Team PKN](https://www.trendhunter.com/trends/puma-athletes)," said Founder and CEO Laura Shenkar in a recent press release. According to the company, although 'THIS PKN' is intended to function as a dairy replacement, it does possess a notably nutty flavor reminiscent of pie and praline. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 76% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Pecan Vegan Milk:** The use of pecans as a dairy alternative offers a new flavor profile in the plant-based milk market. - **Locally Sourced Ingredients:** Consumers increasingly value locally sourced ingredients, creating an opportunity for nut-milk companies to highlight their sustainability practices and appeal to eco-conscious consumers. - **Shelf-stable Vegan Milk:** The rise of shelf-stable vegan milks provides a convenient and accessible option for consumers with active lifestyles or limited storage space. ### Sectors Adopting This - **Plant-based Milk Industry:** Companies in the plant-based milk industry can capitalize on the growing demand for sustainable, nutritious, and diverse dairy alternatives by expanding their range of nut-based milk products. - **Pecan Farming Industry:** The introduction of pecan-based vegan milk offers price stability and new market opportunities for the pecan farming industry. - **Food Retail Industry:** Retailers can increase their product offerings and attract a wider consumer base by including niche plant-based milk products such as pecan vegan milk in their shelves. ## Related on Trend Hunter - [Plant-Powered Pecan Creamers](https://www.trendhunter.com/trends/pecanmilk-creamer.md) - [Pecan-Based Milk Alternatives](https://www.trendhunter.com/trends/pecana.md) - [Gum-Free Pecan Milks](https://www.trendhunter.com/trends/pecan-milk.md) - [Canned Pecan Milk Beverages](https://www.trendhunter.com/trends/pecan-milk-beverages.md) - [Premium Pistachio Drinks](https://www.trendhunter.com/trends/pistachio-drink.md) - [Chestnut-Based Milk Alternatives](https://www.trendhunter.com/trends/cuica.md) - [Chef-Crafted Plant Milks](https://www.trendhunter.com/trends/edenesque.md) - [Apricot Kernel Beverages](https://www.trendhunter.com/trends/kern-milk.md) - [Sustainable Hazelnut Beverages](https://www.trendhunter.com/trends/hazelicious.md)