# Nifty Fifties Editorials This Marie Claire '50s Moment' Editorial is Clean and Classic By Jana Pijak | Published 2011-11-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/this-marie-claire-50s-moment References: [fashiongonerogue](http://fashiongonerogue.com/rose-smith-stephen-ward-marie-claire-australia-december-2011/) & [au.lifestyle.yahoo](http://au.lifestyle.yahoo.com/marie-claire/) 50′s Moment, a cleanly simple fashion editorial for the December issue of Marie Claire Australia is a vintage-inspired pictorial inspired by 1950s style. The demure shoot features portraits by photographer Stephen Ward and styling by Jana Pokorny. The stunning snaps have a retro air while striking a modern chord with fashion lovers. Model Rose Smith rocks looks from the likes of Prada, Louis Vuitton, Gucci and others. Rose's feminine ensembles are complemented with pulled-back hair and minimal makeup by Max May. This striking pictorial endorses the power of simplicity and uses subtlety to evoke sensuality. A mix of unlikely style pairings such as a button-up blouse, hot pants and a form-fitting pencil skirt along with a denim shirt prove that opposites attract when achieving effortless glamor. Image Credit: [Stephen Ward](https://models.com/people/stephen-ward) ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Vintage-inspired Fashion:** The Nifty Fifties editorial showcases the growing trend of vintage-inspired fashion, presenting an opportunity for brands to create modern interpretations of classic styles. - **Simplicity and Subtlety:** The Marie Claire Australia editorial emphasizes the power of simplicity and subtlety in fashion, suggesting an opportunity for brands to create minimalist designs that evoke sensuality. - **Contrasting Style Pairings:** The mix of unlikely style pairings in the 50's Moment editorial highlights the trend of matching contrasting garments, providing an opportunity for brands to experiment with unexpected fashion combinations. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore the vintage-inspired fashion trend showcased in the Nifty Fifties editorial, creating modern interpretations of classic styles. - **Beauty:** The beauty industry can take inspiration from the simplicity and subtlety portrayed in the Marie Claire Australia editorial, developing minimalist makeup looks that enhance natural beauty. - **Retail:** The retail industry can capitalize on the popularity of contrasting style pairings seen in the 50's Moment editorial, offering collections that encourage customers to experiment with unexpected fashion combinations. ## Related on Trend Hunter - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md)