# Jazz-Honoring Whiskey Contests This Jack Daniels Contest Asks Consumers to Toast to Frank Sinatra By Ady Floyd | Published 2015-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/this-jack-daniels References: [adweek](http://www.adweek.com/adfreak/jack-daniels-toasts-frank-sinatra-instagram-and-hopes-you-will-too-167895) & [jackdaniels](http://www.jackdaniels.com/sinatra-century-toastmakers) This Jack Daniels contest invites consumers to share a toast in honor of the late jazz legend Frank Sinatra. As an honorable tribute to the musical icon, this Jack Daniels contest is asking consumers to post videos and photographs in honor of Frank Sinatra's 100th birthday onto social media. The whiskey brand produced some of Sinatra's favorite drinks, which is why Jack Daniels is honoring the memories of Sinatra by encouraging consumers to interact with the brand via Instagram. Consumers are asked to give a toast to the musician and upload the image of clip using the hashtag '#ToastSinatraContest.' The consumer who posts the best toast in Sinatra's honor will receive a trip to Los Angeles and Las Vegas "for themselves and their personal 'Rat Pack' of four friends." The trip includes private helicopter trips and snazzy Jazz-inspired outfits. The contest winner will be announced on December 12th, which would be Frank Sinatra's birthday. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 4% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Contests:** Opportunity for brands to engage consumers and increase brand awareness through interactive contests on social media. - **Celebrity Tributes:** Brands can pay tribute to influential celebrities to create emotional connections with consumers and leverage their fanbase. - **Influencer Marketing:** Utilizing social media influencers to promote and participate in brand contests can increase reach and engagement. ### Sectors Adopting This - **Alcohol and Beverage:** Alcohol brands can leverage the association with music and famous personalities to connect with consumers in new and creative ways. - **Travel and Tourism:** Opportunity to create unique travel experiences and packages tied to celebrity-themed contests, enhancing brand loyalty and differentiation. - **Fashion and Lifestyle:** Collaborating with brands to create specialized outfits and accessories linked to celebrity-themed contests can drive brand engagement and sales. ## Related on Trend Hunter - [Bartender-Focused Whiskey Contests](https://www.trendhunter.com/trends/contest-for-professional-bartenders.md) - [Branded St. Patrick's Giveaways](https://www.trendhunter.com/trends/dublin-up-cocktail.md) - [Generational Musician Gin Commercials](https://www.trendhunter.com/trends/a-toast-between-legends.md) - [Family-Focused Mariachi Giveaways](https://www.trendhunter.com/trends/que-viva-el-mariachi.md) - [Staycation Whiskey Competitions](https://www.trendhunter.com/trends/naked-malt.md) - [Classic Canned Whiskey Cocktails](https://www.trendhunter.com/trends/daniels-canned-cocktails.md) - [Ready-To-Pour Premium Cocktails](https://www.trendhunter.com/trends/brownforman.md) - [Autumnal Collaboration Cocktail Recipes](https://www.trendhunter.com/trends/jack-daniels-and-inchs-cider.md) - [AI-Forward Personalized Whiskeys](https://www.trendhunter.com/trends/black-barrel-whiskey.md)